Pete Vomocil 📸 Email & Phone Number

Boise, Id, Us

Mountain View, Wy, Us

Building a company within a company to connect more humans with more human benefits ... 👀

Asking for help can be hard. Let's make it easier. #opentowork and #hiring aren't enough. We need to add #opentohelp. #opentohelp can be for anyone:✅ You’ve been laid off and need help with what's next✅ You’re a seasoned leader and want to bounce ideas✅ You’ve created something cool and you want feedback✅ You’re a first-time leader and want to know where to start#opentohelp can be about anything:✅ A sounding board: Listening and providing feedback.✅ Brainstorming partner: Thinking through your ideas together.✅ Career advice: Job hunting, career change, or growth.✅ Project feedback: A second opinion on your project.✅ Leadership tips: Managing a team and building culture.✅ Life balance insights: Balancing work and personal life.What it’s not:❌ A discovery call—I’m not taking new clients.❌ A pitch fest—happy to give feedback, but I’m not buying.❌ An attempt to sell me a franchise—hard pass.❌ Unlimited free consulting.❌ Licensed advice.❌ Guaranteed brilliance—sometimes you get what you pay for.Why am I doing this? • Because it’s about abundance, servant leadership, and giving back. • Because I want to help others win and I’m making space for it. • Because I believe in sparking a #opentohelp movement.Who am I? I’m Pete, an entertainment pro turned marketing leader. • Started in live entertainment: large concerts, touring, Broadway. • Helped Fortune 50 marketing teams manage performance. • Lead marketing teams in high growth tech startups and scale-ups.What’s next? • Like, comment, and repost! • Know someone who could use this? Spread the word. • Click “Book an Appointment” above and select #opentohelp. • Come with a specific ask to make the most of our time. • Pay it forward.I’m #opentohelp. Who's with me?

I help brands design meaningful experiences that ensure every customer feels seen, valued, and genuinely connected—because in a world full of transactions, it’s the human moments that set you apart.🚀 Purpose-Driven Strategy: Define a mission, vision, and values that inspire and resonate, creating a powerful foundation for your brand.🚀 Culture of Innovation: Build a vibrant company culture that thrives in remote environments and fosters innovation and collaboration.🚀 Customer Insights: Unlock insights into your prospects and buying committees to create authentic and lasting connections.🚀 Brand Storytelling: Craft captivating brand narratives that engages your audience on an emotional level.🚀 Brand Experiences: Design and deliver unforgettable brand experiences that captivate and delight, drawing inspiration from the best in entertainment.🚀 Trust and Credibility: Establish and maintain trust in the marketplace, reinforcing your brand’s reputation.🚀 Resonant Messaging: Develop buyer-focused messaging and positioning that cuts through the noise and drives engagement.🚀 Scalable Revenue Systems: Build robust, predictable revenue generation systems that ensure sustainable growth.🚀 Strategic Marketing Alignment: Align your marketing efforts with overarching business goals to drive real, measurable outcomes.🚀 Accelerated Sales Pipeline: Enhance the quality and speed of your sales pipeline, accelerating growth and maximizing conversions.🚀 Revenue-Driven Focus: Shift from MQLs to genuine revenue generation, driving tangible business impact.🚀 Account-Based Mastery: Transition to an account-based marketing approach to maximize target account engagement.🚀 Performance Optimization: Continuously measure and manage go-to-market performance, optimizing strategies for peak efficiency.🚀 Demand Generation Excellence: Develop advanced demand generation strategies that create true interest and drive high-value conversions.

SWEAR’s patented technology was designed to capture and verify authentic digital media effortlessly. Whether through our bespoke mobile app or integrated into your preferred recording devices, SWEAR’s versatility ensures you can secure authenticity anywhere. We are protecting the truth, pixel by pixel.

As a Board Member of the Idaho Shakespeare Festival, I have been privileged to contribute to an organization with a rich history of artistic excellence and community engagement. Established in 1977, the Idaho Shakespeare Festival has grown into one of the premier cultural institutions in the region, renowned for its high-quality productions and innovative educational programs.My role on the board involves strategic planning, fundraising, and supporting the festival's mission to bring the highest quality theatrical experiences to the community. The Idaho Shakespeare Festival not only enriches the cultural landscape but also plays a vital role in arts education and community building.

New York, Ny, Us

We exist to help go-to-market leaders navigate their careers more effectively, through a supportive community, proven resources, and safe spaces with peers founded on mutually-held values.

Burlington, Vt, Us

Because no one goes to school for B2B marketing. The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

Amsterdam, Nl

Promoted to lead the global marketing strategy, I provided strategic direction to the team, evolved the function into a best-in-class organization, and executed the overall go-to-market strategy to enhance brand and product awareness. Key achievements include:- Deployed comprehensive revenue marketing strategies across six global geos, achieving a sustained increase in marketing-sourced pipeline of 30-40% QoQ, representing 72% of the total pipeline and 96% of net new bookings generated in the rolling twelve months ending Q2FY23.- Led a global, full-stack marketing team of 35 across the US and EMEA, inspiring a culture of innovation and collaboration, and achieving a 100% retention rate by enhancing cross-region cooperation.- Elevated brand positioning in the 2023 Gartner Magic Quadrant from Niche to Visionary through strategic analyst relations.- Optimized lead generation by redefining ICPs and segmentation, boosting declared intent leads by 200%+ and improving full funnel conversion rates by 35%.These achievements underscore my commitment to driving growth, fostering innovation, and enhancing brand prominence on a global scale.

Amsterdam, Nl

Promoted to lead brand, digital, and operational strategies, I dramatically enhanced Pyramid Analytics' market presence, digital performance, and operational excellence across a global footprint. During my tenure from July 2021 to September 2022, the team expanded from five to twenty-five members, supporting operations in six territories, including North America, EMEA, BENELUX, DACH, the Nordics, and the Middle East.Key achievements include:- Rebranding and Category Creation: Spearheaded a comprehensive rebrand and the launch of the Decision Intelligence Platform category, directly contributing to substantial growth in pipeline and enhanced brand visibility in competitive markets.- Strategic Messaging and Creative Development: Crafted compelling messaging and creative that differentiated the brand within a competitive landscape, establishing a unique market position.- Integrated Brand Launch Plan: Developed an integrated brand launch plan, including DOOH and strategic conference disruptions, aligned with a $120M Series E raise led by HIG Growth and Jerusalem Venture Partners (JVP), showcasing a blend of creativity and strategic market positioning.- Digital Optimization Strategies: Implemented digital optimization strategies that improved efficiency and engagement, resulting in a 44% reduction in cost-per-result and a 57% increase in CTR.- Marketing and Sales Alignment: Aligned marketing and sales teams to shorten enterprise MQL-to-Pipeline days from 65 to 32, enhancing the overall sales process.- Content Structure Revamp: Revamped content structure, aligning it with ABM strategy, leading to a 3X increase in hand-raisers.- Pipeline Growth: Grew marketing-sourced pipeline by over 200% by leveraging new digital channels and ABM.These strategic initiatives significantly elevated the company's brand identity and digital footprint, securing Pyramid Analytics' position as a market leader and contributing to the successful $120M Series E funding round.

Amsterdam, Nl

Recruited to build Pyramid Analytics' marketing function and brand from the ground up, I led the development and execution of a comprehensive marketing strategy from January 2019 to July 2021. My efforts included hiring and nurturing a talented team, growing the department from one to five members, and evolving the function into a best-in-class organization.Key achievements include:- Revenue Marketing Framework: Established and scaled a high-impact revenue marketing framework, significantly exceeding pipeline targets and contributing to the company’s growth equity rounds.- Demand Generation Engine: Scaled Pyramid’s demand generation engine, achieving 128% of pipeline target and increasing total contract value by 68%, ultimately leading to a $40M Series D growth equity round led by Jerusalem Venture Partners (JVP).- Team Cultivation: Cultivated a high-performance team, mentoring members to foster innovation and professional growth, resulting in a 50% increase in productivity for a small, but mighty team.- Digital Pivot During COVID-19: Pivoted to a fully digital model during COVID-19 restrictions, successfully orchestrating four virtual events weekly, sustaining community involvement and continuity of operations.- Go-to-Market Strategy: Spearheaded the overall go-to-market strategy, significantly enhancing brand and product awareness and solidifying Pyramid Analytics' position as a leader in the analytics and business intelligence space.These strategic initiatives were instrumental in securing the $40M Series D funding round and driving the company's growth and market leadership.

Boise, Idaho, Us

Recruited as Chief Marketing Officer at MetaGeek to transform and elevate the brand, I spearheaded strategic initiatives in brand awareness, demand generation, and account-based marketing. Under my leadership, the marketing team executed world-class inbound and outbound campaigns, significantly increasing market penetration and customer engagement.Key achievements include:- Comprehensive Marketing Strategy: Developed and executed a comprehensive marketing strategy, managing both B2B enterprise and B2C e-commerce businesses, ultimately contributing to an acquisition by Auvik Networks, a leading IT company.- Demand Generation Programs: Led the development and execution of ICP-targeted enterprise demand generation programs, resulting in an average 30% QoQ increase in pipeline for six consecutive quarters.- Freemium SaaS Offering: Spearheaded the successful introduction of a freemium SaaS offering, driving a 90% surge in account creation and achieving a 42% YoY increase in paid subscription accounts.- E-commerce Optimization: Simplified the e-commerce experience and introduced bundled kits, resulting in 155% growth in direct e-commerce conversions and a 59% increase in average order size.My strategic vision and innovative approach were pivotal in MetaGeek's successful acquisition by Auvik Networks. By developing cutting-edge hardware and software tools, we empowered network administrators and installers to visualize, troubleshoot, and optimize wireless networks. My tenure at MetaGeek not only enhanced our brand presence but also cemented our position as a global leader in wireless network solutions.

New Plymouth, Id, Us

As the transformative leader at Truckstop.com, I was recruited to elevate Internet Truckstop into the industry powerhouse known as Truckstop.com. My strategic vision and leadership in marketing were instrumental in securing a private equity funding round with Bregal Sagemount and a subsequent acquisition by ICONIQ Capital.Key achievements include:- Building the Marketing Function: Built the marketing function and transformed the Truckstop.com brand, contributing to a successful unicorn acquisition by ICONIQ Capital.- Brand Leadership: Led marketing across eight brands, building and maintaining strong brand identities. Developed strategy and oversaw execution for brand awareness, demand generation, and account-based marketing programs.- Website Development: Led the strategic development of nine consumer-centric websites, integrating self-service product trials, enhancing customer experience and operational efficiency.- Brand Unification: Orchestrated the unification of eight subsidiary brands into a branded-house model, driving cross- and up-sell opportunities across a broad portfolio of complementary offerings.- Digital Transformation: Revamped digital efforts to drive more targeted web visitors for conversion, increasing monthly visitors from 250k to over 1M. Led the team to surpass targets by generating 64% of all net-new pipelines.Truckstop.com provides SaaS solutions that streamline freight transportation and supply chain operations and operates the world’s largest freight marketplace for trucking companies and brokers. I ensured our marketing resonated with industry leaders such as Swift, Yellow Freight Lines, Knight Transportation, XPO Logistics, JB Hunt, YRC, Landstar, Schneider, Hub Group, Estes, Ryder, Werner, Penske, Roadrunner, Prime, CR England, and Marten Transport, enhancing their operational efficiency and market reach. My commitment to team growth and development was key to driving Truckstop.com’s success and industry leadership.

Eugene, Oregon, Us

I was brought in to build the company’s enterprise marketing practice, including the marketing technology stack, lead flow process, and strategies to support sales goals. We helped Fortune 50 companies measure and manage their marketing performance, resulting in multimillion-dollar improvements.Key accomplishments include:- Marketing Metrics Handbook: Co-developed the Marketing Metrics Handbook software, a suite of 45 marketing analytics tools.- Coauthoring Notable Works: Coauthored "Market-Based Management, 6th Edition" with Dr. Roger J. Best in 2012 and "Value-Pricing and Growing Your Pricing ROI" with Dr. Roger Best in 2013.- Learning Programs: Created actionable learning programs to build marketing competencies across enterprises.- L&D Programs: Deployed learning programs to 55 cross-functional teams in Fortune 50Our customers included many Fortune 50 companies such as GE, HP, and 3M.Core marketing metrics included Market Growth Rate, Market Share, Relative Market Share, Market Development Index (MDI), Brand Development Index (BDI), Market Penetration, Market Concentration, Customer Satisfaction, Customer Retention Rate, Customer Lifetime Value (CLV), Customer Acquisition Cost (CAC), Net Promoter Score (NPS), Share of Wallet, Customer Profitability, Relative Price, Price Sensitivity, Relative Product Quality, Relative Service Quality, Relative Advertising Expenditure, Share of Voice, Market Entry Barriers, Brand Equity, Advertising Recall, Advertising Effectiveness, Sales Force Effectiveness, Distribution Reach, Trade Promotion Effectiveness, Consumer Promotion Effectiveness, Public Relations Effectiveness, Return on Marketing Investment (ROMI), Marketing Profitability, Marketing ROI, Sales Revenue, Gross Profit, Operating Profit, Net Profit, Break-even Analysis, Payback Period, Contribution Margin, New Product Success Rate, R&D Effectiveness, Time to Market, Product Development Cycle Time, Product Defect Rate, and Patent Applications.

Boise, Idaho, Us

I was hired into this role to build and maintain client relationships, understand their unique marketing needs, and orchestrate the delivery of creative solutions that drove brand success.Managed client accounts and spearheaded business development initiatives at CLM Marketing and Advertising Agency. Developed and executed marketing strategies to meet client objectives, driving brand awareness and customer engagement. Cultivated new business opportunities, negotiated contracts, and built strong client relationships. Coordinated cross-functional teams to deliver integrated marketing solutions, ensuring timely and successful project execution. Contributed to the agency's growth by identifying market trends, expanding client portfolios, and enhancing service offerings.

Eugene, Or, Us

Taught 400-500 level marketing courses, providing students with practical and theoretical knowledge to excel in the business world. Advised aspiring entrepreneurs on new venture planning, guiding them through market research, business strategy, and financial planning. Leveraged industry experience to offer insights into effective marketing practices and startup development, fostering an innovative and entrepreneurial mindset among students.

Eugene, Or, Us

Provided academic support and career guidance to students as a Graduate Teaching Fellow and Career Services Advisor. Facilitated classroom instruction, assisted in curriculum development, and conducted workshops on career planning and professional development. Offered personalized career advising, helping students with resume writing, job search strategies, and interview preparation. Utilized a comprehensive understanding of career services to empower students in achieving their academic and professional goals.

Eugene, Or, Us

As a Technology Research and Commercialization Fellow, collaborated with Battelle National Labs to drive technology commercialization and transfer. Engaged in cutting-edge research, identifying marketable technologies, and developing strategies for their commercial application. Facilitated partnerships between academia, industry, and government to promote innovation and economic development. Conducted market analysis, IP assessments, and business planning to support the transition of lab innovations into market-ready products. Played a pivotal role in advancing technology transfer initiatives and fostering a culture of innovation.

Eugene, Or, Us

Served as Vice President of the Oregon MBA Association, leading initiatives to enhance the academic and professional experiences of MBA students. Coordinated events, networking opportunities, and professional development workshops. Fostered relationships with industry leaders, alumni, and faculty to provide valuable resources and support for students. Assisted in strategic planning and implementation of programs aimed at improving student engagement and career outcomes. Played a key role in promoting a collaborative and dynamic MBA community.

Eugene, Oregon, Us

Leveraged data analytics, market research, and strategic foresight to drive business growth and optimize operational efficiency. Analyzed industry trends, conducted competitive analysis, and developed actionable insights to inform strategic decisions. Utilized expertise in strategic planning, business analysis, and market intelligence to shape the future of sustainable packaging solutions and impact global market strategy.

Created delightful experiences for audiences. Managed production logistics, designed lighting schemes, and coordinated stage operations for high-profile artists including Snoop Dogg, Ice Cube, James Taylor, and Bob Dylan. Ensured seamless execution of live performances by overseeing technical crews, managing equipment, and integrating creative lighting designs to enhance audience experience. Demonstrated expertise in production management, stage design, and event coordination, contributing to memorable and impactful live events across diverse musical genres.Concerts: Snoop Dogg, Ice Cube, Ringo Starr, James Taylor, Jackson Browne, Bob Dylan, Kid Cudi, Alison Krauss, String Cheese Incident, Yonder Mountain String Band, Crosby Stills Nash, Ben Folds, NasMusical: War Horse, Sweet Charity, Light in the Piazza, Les Miserables, Wicked; I Love You, You’re Perfect, Now Change; Stage: King Lear, Merry Wives of Windsor, Importance of Being Earnest, Dancing at Lughnasa, Angels in America, Our Town, The Diviners, Guys and DollsOpera: Hansel and Gretel, Rigoletto, A Little Night MusicDance: Nutcracker, Peter Pan, Sheherezade, Swan Lake

Master Of Business Administration (Mba), Marketing

Credential Of Readiness, Analytics, Economics, And Accounting

Bachelor Of Arts (B.A.), Theater Design And Technology, Lighting Design