Peter Walter

Peter Walter Email and Phone Number

Ecommerce / Digital Marketing Strategy I Performance Marketing I CX / Personalisation / Engagement I Marketing Automation I CRM I CPQ I Customer Loyalty / Retention @ C.R. Laurence Co., Inc.
Peter Walter's Location
Monterey, California, United States, United States
Peter Walter's Contact Details
About Peter Walter

A possible summary is:I am a creative and data-driven marketing professional with over 20 years of experience in developing and executing digital marketing strategies, integrated marketing programs, and customer experience initiatives. As the VP of Digital Marketing at C.R. Laurence Co., Inc., I lead talented teams of marketers and IT professionals through a complete digital transformation of the leading brand in the glassing and architectural glass and metal industry.My core competencies include performance marketing, personalization and engagement, marketing automation, and eCommerce growth. I have a proven track record of building and leading high-performance marketing teams and collaborating cross-functionally to achieve short and long-term business objectives and established KPIs. I am passionate about testing and optimization and hold certifications from HubSpot Academy, Google, and Section4. I have extensive experience in B2B, B2C, D2C, retail, education, building, manufacturing, and digital media domains and industries.

Peter Walter's Current Company Details
C.R. Laurence Co., Inc.

C.R. Laurence Co., Inc.

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Ecommerce / Digital Marketing Strategy I Performance Marketing I CX / Personalisation / Engagement I Marketing Automation I CRM I CPQ I Customer Loyalty / Retention
Peter Walter Work Experience Details
  • C.R. Laurence Co., Inc.
    Vp Of Digital Marketing
    C.R. Laurence Co., Inc. Dec 2020 - Present
    Los Angeles, Ca, Us
    Working with talented teams of Marketers & IT Professionals through a complete Digital Transformation of the leading brand in the Glassing and Architectural Glass and Metal Industry.
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  • Excelligence Learning Corp
    Director Digital Marketing & Ecommerce
    Excelligence Learning Corp Jan 2017 - May 2020
    Monterey, California, Us
    Replatformed Discount School Supply online business to SAP Hybris eCommerce platform, and architected modern MarTech stack leveraging best of breed software platforms. Achieved recognition by Newsweek & Statista as #1 best online shops in the USA for early education for DSS website.Built a high performing distributed digital marketing team, a mix of internal specialists and strategic external agencies/partners with clear KPIs and focus on ROI.Implemented effective marketing personalization programs and strategies for key customer segments/personas and consistently achieved strong revenue growth.Drove significant traffic increase leveraging SEM and performance marketing channels, and maintain strong conversion rate improvements through rigorous testing and optimization programs.
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  • Excelligence Learning Corp
    Director Of Web Marketing
    Excelligence Learning Corp Jan 2008 - Jan 2017
    Monterey, California, Us
    Built-up the new online channel by optimizing online shopping experience and implemented an effective and flexible MarTech stack.Successfully integrated several acquired businesses and brands into the MarTech stack, and developed digital marketing organizations at Excelligence.
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  • Armstrong World Industries, Lancaster, Pa
    Digital Marketing Manager, North America, Emea & Australia
    Armstrong World Industries, Lancaster, Pa Apr 2003 - Jun 2007
    Lancaster, Pa, Us
    Responsible for reaching and effectively engaging targeted B2B customer segments through identifying their pain points and unmet needs and then designing and delivering the best in class online experience and services for Architects, Interior Designer and Building Contractors in North America, EMEA, Asia, and Australia.Hired & managed team(s) challenged with different time zones, language barriers, cultural behaviors, and cross-divisional motivations. Conceptualized, initiated and implemented integrated online programs, tools and marketing campaigns. Developed new tools and services for generating qualified leads, and establish clear performance criteria and targets for ROI.Achievements:> World-class website portfolio serving 2 million B2B customers annually in more then 130 countries and 15 languages>Developed and implemented a global commercial on-line strategy, spanning whole Commercial Project Life Cycle and its constituents
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  • Armstrong Building Products, Paris, France
    Emarketing Manager, Europe, Asia, Australia
    Armstrong Building Products, Paris, France Sep 1999 - Mar 2003
    Principally drove expansion of all Armstrong international businesses units’ sales and marketing efforts through the Internet, by strategizing, conceptualizing, planning and launching of B2B and consumer web sites in Europe, Asia and Australia. Provided directions to global integrator partner, coordinated activities with local marketing departments, IT and creative agencies.
  • Armstrong Building Products, Paris, France
    Marketing Manager
    Armstrong Building Products, Paris, France Sep 1998 - Sep 1999
    Worked closely with Armstrong European sales and marketing teams to identify market trends, customer needs and new business opportunities to formulate requirements for developing new products, offering new solutions or forming business partnerships.
  • Armstrong Building Products, Hoogezand, Netherlands
    Technical Sales Manager, Central Eastern Europe
    Armstrong Building Products, Hoogezand, Netherlands Sep 1996 - Sep 1998
    Supported development of new market opportunities and further business growth of Armstrong ceiling business in Central Eastern Europe through sales trainings, educational seminars, and product demonstrations.Seminars in Moscow, Warsaw, Budapest, Istanbul, Athens, Bucharest, Ljubljana, Kishinev, Helsinki, Prague, Bratislava
  • Bratislava Option Exchange
    Director, Training And Education
    Bratislava Option Exchange Feb 1994 - Aug 1996
    Managed Department of Education for employees, members and trading partners of the first Option Exchange in Central Eastern Europe. Supported Marketing Director in managing public relation and new product development programs.
  • Architectural Design Studio – Bratislava, Slovakia
    President And Founder
    Architectural Design Studio – Bratislava, Slovakia Mar 1992 - Jan 1994
    Provided complete design and consulting services for corporate and individual clients on energy efficient design of family houses, apartment buildings and hotels.
  • Real-Estate Developer, Malstav – Bratislava, Slovakia
    Building Project Manager
    Real-Estate Developer, Malstav – Bratislava, Slovakia Sep 1990 - Jan 1992
    Managed and supervised various construction sites in Bratislava. Worked closely with resource planners, sub-contractors, architects and material suppliers on construction budget and schedule.

Peter Walter Skills

E Commerce Email Marketing Online Marketing Web Analytics Online Advertising Management Seo Crm Strategy Integrated Marketing Sem Marketing Strategy Marketing Management Social Media Marketing Affiliate Marketing Lead Management Mobile Marketing Omniture

Peter Walter Education Details

  • Slovenská Technická Univerzita V Bratislave
    Slovenská Technická Univerzita V Bratislave
    Architectural And Building Sciences/Technology

Frequently Asked Questions about Peter Walter

What company does Peter Walter work for?

Peter Walter works for C.r. Laurence Co., Inc.

What is Peter Walter's role at the current company?

Peter Walter's current role is Ecommerce / Digital Marketing Strategy I Performance Marketing I CX / Personalisation / Engagement I Marketing Automation I CRM I CPQ I Customer Loyalty / Retention.

What is Peter Walter's email address?

Peter Walter's email address is pw****@****nce.com

What is Peter Walter's direct phone number?

Peter Walter's direct phone number is +183133*****

What schools did Peter Walter attend?

Peter Walter attended Slovenská Technická Univerzita V Bratislave.

What are some of Peter Walter's interests?

Peter Walter has interest in Economic Empowerment, Education, Environment, Science And Technology, Arts And Culture.

What skills is Peter Walter known for?

Peter Walter has skills like E Commerce, Email Marketing, Online Marketing, Web Analytics, Online Advertising, Management, Seo, Crm, Strategy, Integrated Marketing, Sem, Marketing Strategy.

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