Paul Austin-Menear work email
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Experienced leader who brings finely-honed critical thought, systems thinking, change management, and customer-centric design practices to cross-functional groups. During my career, I've led teams and task forces with mandates in sales, marketing, operations, product development, and supply chain.Technology is only as valuable as the people wielding it to deliver results. It's easy for us to forget that new tools and equipment need to be in service to people and processes for all to be truly effective. I believe that people-centric technology and process design is the best way to improve the operations of a business. There's no one-size-fits-all answer—after all, a hammer and nails don't build a house. The people wielding them do. What's the value I bring to an organization? I'm the person who finds the right hammer and nails for the job, and helps the people building the house get used to using them effectively. I also pound in more than my fair share of nails along the way, alongside the rest of the crew.
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FounderSix CatalystsToronto, On, Ca -
Vp, Product Insights & AnalyticsNanoleaf May 2024 - Sep 2024Toronto, Ontario, CaOwnership of first-party user research programs supporting pre-production development (alpha, beta) and programs supporting customer insights generation. -
Vp, Commerce OperationsNanoleaf Jan 2021 - May 2024Toronto, Ontario, CaOwnership of strategic growth initiatives in direct-to-consumer eCommerce, marketing and omnichannel commerce enabling technologies, business intelligence, and customer experience.Program areas:* Branded eCommerce* IMS, OMS, and Connected Fulfillment Systems* Data Analytics and Programmatic Decision Support* Data Warehousing and Information Transport* Integrated Customer Experience Systems* Automation Tools and Processes -
Director Of Digital StrategyNanoleaf Nov 2016 - Dec 2020Toronto, Ontario, CaHeading up digital strategy for a portfolio of high-efficiency and smart lighting products. Plan and lead execution of eCommerce, marketing automation, organic search, paid placements, content creation, partner channel marketing, and stuff that just kind of otherwise defies description. -
Marketing Operations LeadNanoleaf Dec 2015 - Nov 2016Toronto, Ontario, CaWorking collaboratively in a multi-disciplinary IoT hardware company, I drive the execution of marketing programs and lead the creative team into battle. I'm primarily responsible for digital storytelling and am a keeper of the brand voice. I also get to play with a lot of fantastic marketing tech and iterate alongside a great team. -
Marketing + Design ConsultantMenear & Associates Jan 2007 - Dec 2015Freelance and distributed associate consulting practice focusing on marketing technology, strategy, and business process improvement.In this role, I owned:* Development and implementation of change management initiatives for established SMEs;* Development and implementation of lead generation systems for early-stage SMEs;* Training and coaching for sales and marketing staff (especially agile methods in marketing);* Preparing measurement plans for digital analytics programs using holistic measurement practices;* Designing business process surrounding marketing automation, advising on technical implementation and vendor selection;Skills:Digital Analytics, Marketing Automation, Email Marketing, Agile Marketing, Project Discovery / Scope Development, Sales Training, Agile Coaching for Marketing Teams, Change Management, Business Process Improvement.Tools:Piwik, Google Analytics, Google Tag Manager, Infusionsoft, Marketo, MailChimp, Amazon AWS, SugarCRM, Workamajig, MockFlow, Balsamiq, MS Office (Word, PowerPoint, Excel).
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Senior Manager, Digital ExperiencesMarketing Breakthroughs Inc. Jul 2014 - May 2015Ottawa, On, CaLed the design and execution of digital marketing projects on behalf of clients. Supervised 3 staff (plus outsource talent). Advertising budget responsibility: up to $250,000.In this role, I owned:* Strategic design and governance of technology infrastructure and development stack;* Nurturing a culture of curiousity and innovation in respect to emerging digital technologies;* Implementation of Scrum and coaching as the Scrum Master;* Developing measurement and reporting plans;* Implementing marketing automation systems;Skills:Digital Analytics, Marketing Automation, Email Marketing, Agile Marketing, Programmatic Media Buying, UX Research, Content Strategy, SEO, Search Engine Marketing, Project Discovery / Scope Development, Semantic Design, Web Accessibility.Tools:Piwik, Google Analytics, Google Tag Manager, Infusionsoft, Marketo, MailChimp, Google AdWords Editor, Raven Tools, Moz, gShift Web Optimization, WordPress, WooCommerce, Gravity Forms, WP Engine, Adobe Creative Cloud, Amazon AWS, SugarCRM, Workamajig, MockFlow, Balsamiq, Office 2011 for Mac (especially Excel). -
Manager, Web + Social Media MarketingMarketing Breakthroughs Inc. Dec 2011 - Jul 2014Ottawa, On, CaResponsible for day-to-day management of content, SEO, programmatic media buying, and social media marketing for clients. Directly supervised 2 staff (plus outsource talent). Advertising budget responsibility: up to $100,000.In this role, I owned:* Developing KPIs, measurement plans, and campaign performance reporting;* Executing content and SEO strategy;* Implementing paid search and programmatic buying strategies;* Coordinating WordPress development and writing front-end code (HTML, CSS, Javascript).Skills:Digital Analytics, Email Marketing, Programmatic Media Buying, Paid Search Marketing, Content Strategy, SEO, Copywriting.Tools:Piwik, Google Analytics, MailChimp, Google AdWords Editor, Raven Tools, gShift Web Optimization, WordPress, Gravity Forms, Adobe Creative Cloud, SugarCRM, FunctionPoint, Screaming Frog, Hootsuite, Office 2011 for Mac (especially Excel). -
Retail Sales AssociateGrafton-Fraser Inc. Aug 2004 - Jun 2010Mid-market menswear sales; optimizing units per transaction; optimizing dollars per transaction; building and maintaining client relationships; knowledge of alterations and tailoring procedures specific to menswear; reporting and open/close procedures with AS/400 and front of house POS.
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Executive ConsultantPorthos Image Consulting Dec 2006 - Jul 2008Development of brand identity solutions; creative consulting for advertising and marketing campaigns; personal branding strategies; non-verbal communications strategies; wardrobe assessment; personal shopping.
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Manager, Swing ShiftJames Campbell Incorporated Jun 2001 - Aug 2004Training and recruiting; asset management; cost analysis; payroll and scheduling; efficiency and time management studies.
Paul Austin-Menear Skills
Paul Austin-Menear Education Details
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Trent UniversityHistory (Honours) -
Fleming CollegeBusiness Administration
Frequently Asked Questions about Paul Austin-Menear
What company does Paul Austin-Menear work for?
Paul Austin-Menear works for Six Catalysts
What is Paul Austin-Menear's role at the current company?
Paul Austin-Menear's current role is Founder.
What is Paul Austin-Menear's email address?
Paul Austin-Menear's email address is pa****@****near.ca
What is Paul Austin-Menear's direct phone number?
Paul Austin-Menear's direct phone number is 888-922*****
What schools did Paul Austin-Menear attend?
Paul Austin-Menear attended Trent University, Fleming College.
What are some of Paul Austin-Menear's interests?
Paul Austin-Menear has interest in Customer Experience, Economic Empowerment, Technology, Experience Design, Environment, Education, Science And Technology, Agile Philosophy (Scrum), Animal Welfare.
What skills is Paul Austin-Menear known for?
Paul Austin-Menear has skills like Social Media Marketing, Marketing Communications, Advertising, Brand Development, Seo, Marketing Strategy, Market Research, Social Media, Copywriting, Digital Marketing, Leadership, Management.
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