Responsible for the identification and implementation of process improvements which can add value to the business by reducing manufacturing issues and raising quality standards.

Ice Energy is the UK’s leading renewable energy heating company, providing heat pumps, solar PV and underfloor heating products to homeowners, commercial developers and housing associations across the UK.Developed and implemented the strategic marketing plan for the companyResponsible for company rebrand and positioning, managing internal and external roll-out across all media. Agency selection and management, including web design and development, marketing communications, PR and exhibitions. Developed creative advertising campaign to drive awareness with key on and offline audiences.Drove lead generation activity via successful Google adwords campaign, focused programme of content marketing activities including online newsletters and promotions.Developed suite of sales support materials for commercial and consumer-facing sales teams, with solutions-based case studies, brochure-ware and sales presenters. Production and distribution of press releases.

Initially commissioned to project manage product launch of leading advisor product to become the number 1 product in the IFA spaceManaged a team to create and produce launch collateral, source venue, identify client list and plan launch eventSuccessfully over-exceeded objectives when running the strategic product drive increasing market share by 20% and revenue by £250K per annum over four years to a total of £1m.Assumed overall responsibility for continued development of the product including regular scheduled maintenance releases and functional improvementsWorked closely with the Sales and Training teams to produce marketing and training collateralSuccessfully established strategic partnerships with major IT companies that are vital to Defaqto’s supply chainOversaw joint development projects with these strategic partners from inception to conclusionResponsible for translating business requirements from the internal management team to IT and ensuring IT supports the business Management of business expectations for internal and external stakeholders throughout the process from concept to deployment via regular meetings and reportingPoint of contact for enquiries across the business including troubleshooting on behalf of Customer Support teamResponsible for managing test plans and resource to ensure high quality software which involved working closely with the I.T development team towards bug resolution

Initially commissioned to project manage product launch of leading advisor product to become the number 1 product in the IFA spaceManaged a team to create and produce launch collateral, source venue, identify client list and plan launch eventSuccessfully over-exceeded objectives when running the strategic product drive increasing market share by 20% and revenue by £250K per annum over four years to a total of £1m.Assumed overall responsibility for continued development of the product including regular scheduled maintenance releases and functional improvementsWorked closely with the Sales and Training teams to produce marketing and training collateralSuccessfully established strategic partnerships with major IT companies that are vital to Defaqto’s supply chainOversaw joint development projects with these strategic partners from inception to conclusionResponsible for translating business requirements from the internal management team to IT and ensuring IT supports the business Management of business expectations for internal and external stakeholders throughout the process from concept to deployment via regular meetings and reportingPoint of contact for enquiries across the business including troubleshooting on behalf of Customer Support teamResponsible for managing test plans and resource to ensure high quality software which involved working closely with the I.T development team towards bug resolution

Responsible for ensuring consistency and quality of data within a database which was core to the success of the business This included the supply and monitoring of data for an industry regulatorDeveloped an agreed set of naming conventions managed implementation across the businessWorked closely with relevant teams to ensure smooth adoption of data changes while measuring impact on external clientsImplementations paved the way for extended business opportunities within data extract market Designed change control process to enhance data quality which remains in place today

Managed a team of eight whose role was to support the research teams in respect of ad-hoc projects and tasks this included appraisals and performance reviews against agreed KPI’sThis included the regular scheduled verification of data with providers across the countryThe quality and accuracy of the data collated by the team was influential in the capture and retention of £1m contract with an industry regulatorOverall responsibility for quality and accuracy of data for regulatorResponsibility for daily extract process and troubleshooting in the event of issuesPoint of contact on data queries and product area extensions with regulator

Responsible for the quality and accuracy of investment databaseCreated and maintained tables of data for products across the market including initial launch of ISA tables in 1999Forged strong business relationships with contacts at all levels from customer service teams to director level to ensure maximum product coverageManaged team in goal of delivering data to major insurance companies and adviser practices which could be used for product recommendation, development and review against peer groupsRegularly provided data for industry publicationsMaintained an awareness of the marketplace to ensure data remained relevant and offered maximum benefit to end userInitiated review of product data usage as spur for maintenance to ensure most relevant information was up to dateThis led to adoption across other departments so that time was better spent maintaining most relevant data setsAttended conferences and industry events to network and promote the company to prospective clientsSupported Sales team by attending meetings with existing clients as well as sales visits with potential clients

Responsible for collection and analysis of product literature which was then dissected and reassembled within a product databaseMaintained a high degree of accuracy in data entry while meeting agreed timescales for populationManaged regular data verification process via survey and telephone communicationsUpdated product database based on results and retained verifications for future referenceAttended meetings and seminars initially with the Investment Manager and then on an individual basis