Phillip Cleveland

Phillip Cleveland Email and Phone Number

Sr. Product Marketing Manager - Tablets @ Amazon
Kirkland, WA, US
Phillip Cleveland's Location
Greater Seattle Area, United States, United States
Phillip Cleveland's Contact Details

Phillip Cleveland work email

Phillip Cleveland personal email

About Phillip Cleveland

➥ I am a resourceful, creative, and data-driven professional with a seasoned brand management background, a history of optimizing and scaling day-to-day marketing operations, and a talent for aligning teams around common goals. I combine over 15 years experience providing marketing vision and leadership for multiple high-profile organizations; leading high-ROI demand generation initiatives that contribute to hundreds of millions of dollars in incremental revenue; delivering a highly differentiated customer experience across all marketing touchpoints; and carefully shaping the processes and policies that sustain an efficient, productive, and highly profitable organization.➥ I am an agile thinker who is highly adaptable and quick on his feet. In today’s rapidly evolving marketing space, what worked yesterday may not work tomorrow. I have the experience and the dexterity to stay one step ahead of change, shift gears when the context calls for it, respond effectively to evolving industry trends, and drive my organization to success.➥ I have the communication skills to clearly articulate my vision, persuade people to take action, and get the ball rolling in the right direction. Whether I’m working with cross-functional partners, negotiating with an agency or vendor, presenting to a crowd, or anything in between; I communicate quickly, accurately, and effectively.➥ I am a supportive team leader with a strong ability to take charge of projects, train and empower others, and motivate those around me to do their best work. I believe a leader’s primary duty is to cultivate, professionally develop, and grow confidence in his team. I have the ability, expertise, and coaching skills to drive my team to success.☛ Key Skills ☚ ✦ Strategic Planning & Execution✦ Multi-Channel Marketing✦ Integrated Communications ✦ Brand Management & Development✦ P&L Management✦ Team Leadership & Development✦ Social Media Marketing✦ Brand Transformations✦ Mentor/Coach/Facilitator✦ Retail & E-Commerce Marketing✦ Turnaround Strategist✦ Product Marketing & Advertising✦ Data & Competitive Analysis

Phillip Cleveland's Current Company Details
Amazon

Amazon

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Sr. Product Marketing Manager - Tablets
Kirkland, WA, US
Website:
amazon.com
Employees:
734811
Phillip Cleveland Work Experience Details
  • Amazon
    Sr. Product Marketing Manager - Tablets
    Amazon
    Kirkland, Wa, Us
    View
  • Ste. Michelle Wine Estates
    Director Of Brand Marketing
    Ste. Michelle Wine Estates Jun 2023 - Present
    Woodinville, Washington, Us
    View
  • Tempur Sealy International
    Director, Brand Activation
    Tempur Sealy International May 2021 - May 2023
    Lexington, Kentucky, Us
    As Director of Brand Activation, I was accountable for leading a suite of integrated marketing initiatives encompassing advertising, product marketing campaigns, go-to-market (GTM) plans, and consumer activations to drive revenue growth through a line of premium mattresses (Tempur-Pedic, Sealy, and Stearns & Foster).Among my accomplishments, I have:➥ Shaped the strategy of all paid and owned media.➥ Employed a story-driven approach to position Tempur Sealy as a leading innovator in its industry.➥ Built mentor-mentee relationships with six marketing staff and project managers.➥ Championed the Voice of the Customer through consumer research, strategic analysis, and customer segmentation.➥ Managed all aspects of the brand refresh and creative relaunch for the Stearns & Foster brand; defined brand guidelines, positioning, and messaging to guide all advertising and marketing initiatives.➥ Launched Tempur-Pedic’s new platform, ‘Deep, Undisturbed Sleep,’ encompassing TV, digital, and social advertising.➥ Managed relationships with third-party agencies; drove a 16% reduction in creative agency fees.➥ Developed creative processes and SOPs that are standardized, scalable, and informed by industry best practices.➥ Scaled milestone attainment from 50% to 80%.➥ Contributed to the definition and execution of integrated GTM plans for new products.
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  • E. & J. Gallo Winery
    Director, Commerce Marketing
    E. & J. Gallo Winery Sep 2019 - May 2021
    Modesto, California, Us
    As Director of Commerce Marketing, I was responsible for leading a 9-member team to develop all national retail, on-premise, and e-commerce marketing campaigns and brand activations.Here are some of the ways I’ve made positive contributions to business growth:➥ Launched the new Commerce Marketing Department from the ground up.➥ Led the team to develop go-to-market strategies for the commercial business unit representing 60+ brands and 80%+ of Gallo’s revenue.➥ Provided career growth opportunities for the team, enabling 3 team members to promote to progressively senior positions. ➥ Worked closely with e-commerce and brand leadership to overhaul marketing plans post-pandemic, including reallocating 25% of the marketing budget to e-commerce channels in response to an anticipated national shift to digital sales during Covid. ➥ Overhauled integrated marketing communication procedures for 20+ brands and consolidated custom regional programming by 40%+.➥ Served as key member of the Project Sirius integration team; onboarded a $1.8B portfolio of 25+ Constellation brands.
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  • E. & J. Gallo Winery
    Director, Shopper Marketing
    E. & J. Gallo Winery Feb 2018 - Aug 2019
    Modesto, California, Us
    As Director of Shopper Marketing, I was responsible for managing a 3-member team to guide all marketing initiatives for 13 chains representing 40%+ of US retail volume.Here are some of the ways I’ve made positive contributions to business performance:➥ Increased Eastern chain revenue by 3.5% (2018) using 73% of the shopper marketing budget.➥ Launched an $8MM national digital media shopper strategy; trained national sales teams, presented to retailers, and secured 10+ omnichannel digital programs across the Eastern Customer Development Group.➥ Negotiated sponsorship agreements with the Washington Capitals and Nashville Predators to support New Amsterdam Vodka’s NHL Sponsorship; scaled NAV Q4 revenue by 12.8% in Nashville and by 4.8% in DC.
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  • E. & J. Gallo Winery
    Shopper Marketing Manager
    E. & J. Gallo Winery Apr 2016 - Feb 2018
    Modesto, California, Us
    I joined E&J Gallo Winery in 2016, where I drove the development of an integrated sales and marketing strategy for the Northeast Customer Development group.Some of my key contributions include:➥ Developed Barefoot’s first omnichannel program for Kroger, including the winery’s first digital media buy for a shopper-led program, which delivered 11%+ dollars and 20%+ volume growth.➥ Recognized in Shopper Marketing Magazine's 'People to Watch' list (2017) for contributions to innovation-driven marketing.➥ Increased nationally mandated Kroger programming by 25% (2018).
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  • Anheuser-Busch
    Sr. Associate Brand Manager, Shock Top
    Anheuser-Busch Oct 2014 - Apr 2016
    St. Louis, Mo, Us
    As Sr. Associate Brand Manager, I was responsible for directing all aspects of brand campaigns and consumer activations for the $1B high-end Shock Top brand.Some of my additional contributions include:➥ Developed and implemented the retail strategy for Shock Top’s first Super Bowl ad.➥ Reversed an 18-month negative sales trend in Q1 and secured programs in 12+ national retailers.➥ Managed Shock Top’s partnership strategy for 2 Obstacle Course Race series, delivering 600K+ samples at a 75% lower cost than corporate benchmarks. ➥ Developed and evolved the on-premise brand strategy; achieved 4.5%+ on-premise net revenue growth (2015).➥ Conducted deep dives to analyze marketing KPIs, identify gaps, and capitalize on improvement opportunities.
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  • Anheuser-Busch
    Associate Brand Manager, Johnny Appleseed
    Anheuser-Busch Jan 2014 - Sep 2014
    St. Louis, Mo, Us
    I joined Anheuser-Busch in 2014 as key member of Johnny Appleseed’s global launch team, where I managed a suite of below-the-line marketing activations including a $6.5MM sampling program, retail asset development, PR, point-of-sale marketing, and out-of-home (OOH) advertising.Some of my additional contributions include:➥ Delivered 2014’s volume target (90K barrels) within 6 months of launch.➥ Managed and administered a $10MM brand budget.➥ Employed financial measurement, KPI analysis, competitive benchmarking, and forecasting to optimize marketing ROI.➥ Drove Johnny Appleseed’s innovation pipeline.➥ Launched JA’s first line extension: Johnny Appleseed Fall Variety Pack.
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  • Anheuser-Busch
    Manager, Marketing Communications
    Anheuser-Busch Jun 2012 - Dec 2013
    St. Louis, Mo, Us
    Led communications initiatives for the Bud Light and Michelob ULTRA brand families, as well as various sports marketing and digital programs/properties.
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  • Anheuser-Busch
    Specialist, Marketing Communications
    Anheuser-Busch Aug 2010 - Jun 2012
    St. Louis, Mo, Us
    Managed communications for Anheuser-Busch's Premium Lights portfolio (Bud Light, Michelob ULTRA and Select 55) and sports marketing properties.
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  • Anheuser-Busch
    Communications Associate
    Anheuser-Busch Aug 2009 - Aug 2010
    St. Louis, Mo, Us
    Performed media relations for Anheuser-Busch's focus brands (Bud Light megabrand, Budweiser megabrand, Michelob ULTRA and Stella Artois) and assisted with the integration of social media into communication programs.
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  • Edelman
    Coordinator
    Edelman Mar 2008 - Jun 2009
    New York, Ny, Us
    Coordinator for Matter, Edelman Sports and Entertainment Marketing. Primarily worked on the Office Depot Racing account (Carl Edwards in 2008 and Tony Stewart in 2009).
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  • Fleishman-Hillard
    Sports Business Intern
    Fleishman-Hillard Aug 2007 - Jan 2008
    St. Louis, Mo, Us
    As the Sports Business Intern at Fleishman-Hillard, I assisted in media outreach for a variety of clients, including Papa John's, CROCS, and the USGA. Worked on PR campaigns, from the initial brainstorming session, to writing news releases and pitch letters, to the follow-up with appropriate media contacts to secure coverage.
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  • Creative Edge, Inc.
    Intern
    Creative Edge, Inc. Jan 2007 - May 2007
    Cape Girardeau, Mo, Us
    Assisted in writing scripts for Real Estate TV show, as well as research on cities for potential clients.
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  • Kfns 590 And St. Louis Sports Magazine
    Intern
    Kfns 590 And St. Louis Sports Magazine May 2005 - Aug 2005
    Us
    Interned for "R&R in the Afternoon," the No. 1 lunchtime talk show in St. Louis.
    View

Phillip Cleveland Skills

Marketing Communications Media Relations Public Relations Social Media Strategic Communications Marketing Strategy Sponsorship Marketing Brand Management Advertising Social Media Marketing Corporate Communications Internal Communications Crisis Communications Integrated Marketing Press Releases Product Marketing Management Media Skills Training Reputation Management Product Innovation Key Message Development Ap Style Writing Research Ap Style

Phillip Cleveland Education Details

  • Washington University In St. Louis
    Washington University In St. Louis
    Master Of Business Administration (M.B.A.)
  • Southeast Missouri State University
    Southeast Missouri State University
    Public Relations
  • Quincy University
    Quincy University

Frequently Asked Questions about Phillip Cleveland

What company does Phillip Cleveland work for?

Phillip Cleveland works for Amazon

What is Phillip Cleveland's role at the current company?

Phillip Cleveland's current role is Sr. Product Marketing Manager - Tablets.

What is Phillip Cleveland's email address?

Phillip Cleveland's email address is ph****@****aly.com

What is Phillip Cleveland's direct phone number?

Phillip Cleveland's direct phone number is +163644*****

What schools did Phillip Cleveland attend?

Phillip Cleveland attended Washington University In St. Louis, Southeast Missouri State University, Quincy University.

What skills is Phillip Cleveland known for?

Phillip Cleveland has skills like Marketing Communications, Media Relations, Public Relations, Social Media, Strategic Communications, Marketing Strategy, Sponsorship, Marketing, Brand Management, Advertising, Social Media Marketing, Corporate Communications.

Who are Phillip Cleveland's colleagues?

Phillip Cleveland's colleagues are Emmanuel Kinda, Carolin Gonzalez, Hudson Syhly, Mohammadali Niknamian, Elif Ezim, Drogon Ghost, Carlos Almena.

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