Patricia Weaver Email & Phone Number

Rockville, Md, Us

Rockville, Md, Us

The Avendra Group collection of leading group purchasing and procurement services businesses provides supply chain expertise and scalability across a wide range of industries, including hospitality, senior living/post-acute care, K-12, and more. These businesses include Avendra, HPSI, CPS, QUASEP, and IPS in North America and Pelican Procurement and Trinity Purchasing in Europe.

Rockville, Md, Us

This senior marketing position supports Avendra's business development efforts and helps drive sales and top-line growth. Areas of focus include a wide range of marketing projects across multiple geographies for lodging and non-hospitality segments including private clubs, MRO, and senior living. The role works directly with executive and business development teams to support and report out on marketing programs and requires the ability to collaborate effectively across the organization, liaise with external audiences, work independently, and have strong experience developing channel and demand generation marketing strategies.

CLIENT: Avendra, Procurement Solutions Provider, Rockville, MDAs a member of the Marketing Team, my project responsibilities included support of Avendra's business development efforts and help in driving top-line growth. Areas of focus included a wide range of marketing projects across multiple geographies for lodging and non-hospitality segments.

Hunt Valley, Md, Us

•Built and executed integrated B2B strategic marketing campaigns with content alignment to sales and revenue priorities with clear strategic objectives and thoughtful measures of success generating average results of $2.4M in annual revenue•Developed and managed the annual marketing budget •Managed execution of resources, logistics, scheduling, creative themes, design, and editorial calendars related to all nurture, lead generation, and event campaigns generating eight new clients annually with $30-$50K of initial services revenue (client retention rate 85%)•Developed and managed email marketing and social media campaigns to increase brand awareness with social media attention, nurture existing clients for retention, and generate leads for new business using marketing automation tools and platforms including Click Dimensions, MailChimp, FaceBook, LinkedIn, Twitter and Instagram •Managed traditional marketing efforts including direct mail, press releases, and public relations•Managed organic and paid techniques on social media sites for inbound leads•Segmented campaign data/personas utilizing MS Dynamics CRM and other data captured from various tools •Leveraged data analytics using various tools including Click Dimensions, MailChimp, and Excel to identify key business performance insights and trends and reported findings to stakeholders •Ensured exceptional user experience and campaign response by auditing and refining with continual A/B testing and campaign optimization strategies•Evaluated and processed Marketing Qualified Leads (MQLs) from campaigns and passed to sales •Participated with cross-functional teams to support new and existing programs to ensure alignment •Ensured brand and corporate identity was adhered to in all communication and marketing channels for consistency•Oversaw content creation and acquisition for social media, website blogs, and SEO efforts

Hunt Valley, Md, Us

•Created and managed the new hire onboarding process•Executed on Human Resources responsibilities daily (health, dental, life, disability, 401(k))•Conducted site selection and developed design, build-out, and move plans for five multi-state branch openings•Planned and facilitated headquarter relocation including design, build-out, and move logistics (20K s.f.)

Promoted into position for strong performance. Led law firm’s partners and associates to develop, enhance, and implement individual and departmental marketing plans. Created responses to Request For Proposals, coordinated seminars and workshops, arranged for speaking engagements and article publications. Selected contributions included…• Directed rebranding of firm’s website• Increased recruitment by developing and implementing firm’s Summer Associate program; interacted with various law schools and students to join firm’s summer internship. Passing candidates were selected and offered associate role’s to join upon graduation.