As Campaign Director I am a senior strategic and creative lead, where I provide added-value consultancy and drive excellent and consistent services for clients. - Engaging in and ensuring a strategic relationship with clients, providing insight and partnership across all aspects of the marketing and communications spectrum- Ensuring the delivery of excellent, consistent service and measurable business results to clients- Promoting the integration of PR, Digital Marketing, and Creative to deliver a cohesive and consistent service offer to clients- Manage business and operational elements, including client profitability, budgets, and costs, resource planning- Work on credentials and pitches, helping to develop strategic insight, messaging, and creative concepts- Run workshops and training sessions about Marketing, Communication, Behavioural Design, and User Experience

Expivi is a SaaS 3D e-commerce platform with the aim of becoming the world leader in advanced 3D visualization and personalization. Expivi brings the new generation of online shopping experience to webshops. With Expivi, customers can display their products in 3D in webshops and Augmented Reality (AR) including real-time visualization, pricing and business rules.As Manager Marketing I lead a team of professionals to support growth, increase brand awareness and explain the value of our product.Responsible for:- Marketing strategy and ensure its correct implementation- Positioning Expivi as a brand worldwide- Growing brand awareness and brand recognition- Managing marketing team worldwide

Utomik is the PC Game subscription service. As head of Marketing & Communication and part of the management team, I am responsible for the marketing strategy. As a new consumer brand and startup, I have set up and rolled out the marketing, design, and PR strategy. With customer insights, we have improved the product offering and customer journey, transforming the company from a technically oriented organization to a customer-oriented one. I work with my team of specialists (7fte) and external agencies to achieve our goal of growth and establish a successful brand. Initiate growth initiatives and product changes through Growth Hacking Manage & monitor ongoing marketing campaigns through SEA, display and Social channelsProvide customer insights in order to improve the product Decide on key metrics/KPIs for growth focusBringing traditional and creative ideas how to grow those KPIs. Testing concept and hypothesis Analyzing data and users’ feedbackConversion rate optimization (CRO), Customer Retention optimization through growth hacks Prioritizing and optimizing growth channelsScaling and Automating the growth process

For Dorel, known for the Maxi-Cosi and Quinny brands, I have advised on international brand & design manegement and how benefits can be gained in reputation, effectiveness, and cost-efficiency. By drawing up clear brand guidelines and templates, Dorel can now focus on more effective brand communication and localize assets more easily through automated processes. Marketing automation specialistOnline Marketing & CommunicationAdvising in improvements of Communication, Marketing and Brand processesBrand platform business case initiationStrategic brand & campaign management automationContact for internal marketingcommunications stakeholdersBusiness change managementAdvise campaigns to increase efficiency and effectiveness

Communications and project manager of the brand portal “CommunicationsShop” where I was responsible to facilitate and guide marketing asset creation for the Rabobank brand in the Netherlands and Internationally, draw up guidelines and monitor and advice on brand communication and strategy. With my expertise we set up a method with which this can be done efficiently, to save costs, gain a reputation advantage and additionally the time-to-market has been accelerated.Communication Project managementBrand, design and corporate identity managementVideo & animation coördination and creationContent coördinationOnline Marketing, content, SEO and SEAInternational corporate branding & Campaign managementProduct OwnerAgile & Scrum project managementUser Experience optimizationMarketing / Communication Digital Asset ManagementManaging team management and external development teamE-mail marketingSocial media marketing & Conversation management

Content management for Rabobank.nl where I specialized in improving the customer journey. In addition, I was entrusted with specialist tasks such as Graphic Editor-in-Chief a.i., member of the Concept Team Internet and I have been part of the “Acceleration Room” that was the start of the optimization and restructuring of online marketing Rabobank wide.Online content management, creation & designOnline conversion optimization, AB testing and UX designGraphic editor in chief a.i.Concept team Internet Rabobank.nl member"Acceleration room" Marketing startup environmentImplementing CRM projectsAgile & SCRUM project managementSEO optimizationVideo & animation creationContent management HR Portal

Audio TV Center is the retail expert in consumer audio/video equipment. My responsibilities were setting up the brand guidelines, templates and marketing communication in the form of advertisements.Advertising design & creationCorporate design Product photographyOutdoor advertising design

Created the concept and design for a shared social web shop for the regional newspapers of Wegener.Concept webwinkelsAugmented reality concept

During my studies I got the opportunity to work as a teachers assistant. Guiding first-year students during projects and assisting in Photoshop and Illustrator workshops were my main tasks.Student counselingWorkshops Photoshop and Illustrator

House style design & implementationCreating the Communication & Brand conceptDesign in-store displays and demo wallProduct photography