Ok, so a generic blue sky picture with some fluffy clouds is hardly the most creative way a predominately online guy could sell his wares. But the upside is, at least I know this.I take a very pragmatic approach to technology: function comes before form or bandwagon. Stuff must work. Sure, make it look good, whatever “it" is, be it an email campaign, landing page, website, mobile or social application. But primarily make “it” work, and work well.I love technology, I love to understand how things are made, how that cool site does what is does, and why. How it could be better, what the next step is, and how that step could work for clients.