As a Digital Marketing Manager at MaliDesarc Pvt. ltd., I am responsible for planning and executing all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising. I design, build, and maintain our social media presence, measure and report campaign performance against goals, and optimize spend and performance based on insights. I also brainstorm new growth strategies, execute conversion tests, and collaborate with internal teams to optimize user experience. Using strong analytical ability, I evaluate end-to-end customer experience and optimize user funnels. Additionally, I evaluate emerging technologies and provide thought leadership and perspective for adoption. Collaboration with agencies and vendor partners is also part of my responsibilities.Apart from my current role, I have also worked as a Freelance Digital Marketer at Fatang Socials, successfully managing 16 clients in just 6 months. My responsibilities included executing all digital marketing campaigns, designing and maintaining social media presence, measuring and reporting performance, and optimizing ROI and KPIs. I'm skilled at identifying trends, brainstorming creative growth strategies, and conducting experiments and conversion tests. Additionally, I collaborate with internal teams to optimize user experience, evaluate emerging technologies, and provide thought leadership.Previously, as a Marketing Manager at Prostreet Motorcycle Gear, I oversaw sales of riding gear and handled logistics for shipments from vendors in Europe, Vietnam, and Indonesia. I also established business with dealers and distributors Pan India, managed after-sales service, and conducted quality checks. I managed online and offline marketing efforts and led a team of six. Prior to this, I gained experience as a Retail Sales Manager, skilled in selling motorcycle gear and accessories. I led multiple stores in the region and managed marketing strategies both online and offline.Earlier in my career, I worked as a Copywriter at Matador Network, creating compelling written content for marketing and advertising purposes. I researched, wrote and edited copies for websites, ads, emails and other materials. I also worked as a Discovery Agent at AirCheck India Private Limited, where I monitored radio and TV broadcasts for ad tracking, research, and analysis and reported insights to clients of their ad set frequency.Overall, my diverse experience in digital marketing, sales, and copywriting has honed my skills in executing successful marketing campaigns and delivering results.
