Paul Nicholson Email & Phone Number

Nashville, Tn, Us

Nashville, Tennessee, Us

Thanks to the exciting growth of the company, Sales and Client Services are under their own organizations now, so I'm focused on continuing to tell the world about our amazing solutions.

Nashville, Tennessee, Us

Leading various fast-growing combinations of the Marketing, Sales, and Customer Success (Training & Support) teams within the most exciting exosuit start-up in the world.

Nashville, Tennessee, Us

Leading the marketing efforts for the exciting startup, HeroWear - maker of lightweight, simple exosuits for people working in physically demanding careers.

Mostly art and architecture photography, with some sports, fashion, portraiture, and family work. I've had works selected for multiple publications and a few added to the Getty Images catalog.Prints and products available at https://society6.com/pwnicholson

Freelance consulting and contract marketing work, specializing in helping small and mid-sized companies upgrade their digital marketing platforms and campaigns.Started in 2002 (the old days) by creating websites, Flash e-cards (remember those?), promotional emails, and other online marketing materials, my work has since focused on e-commerce setup (or re-platforming), social media strategy, and digital marketing campaigns (including SEM, SEO, paid social, display, etc).From advising and consulting to full implementation, I have worked in ad-hoc consulting and full contract capacities for clients included: Rocketown Records, Naxos Records, Lifeway Christian Resources, Ghia, Nisolo, SunFish Golf / WalkingPalm.com and others.---Platforms and tools: WordPress, Shopify, SalesfForce, HubSpot, MailChimp, Constant Contact, Emma (Campaign Monitor), Google Ads, Google Search Console, Amazon, Google Shopping, Facebook Business Manager/Ads, Google Tag Manager, and many, many others.

Atlanta, Georgia, Us

Lead marketing programs including general go-to-market planning, social media, marketing website, PR/press, communications, ambassador/influencer program, and events for both Home/Family and Educator products for a kids' media company with over 14 million kids using it monthly in 4 out of 5 elementary schools in the USA. Grew Educator user base 2% YoY against strong headwinds, and grew Home user base by more than 400% YoY to more than 10 million weekly video plays. Launched 2 mobile apps and supported numerous conference sponsorships and appearances, including keynote presentations and breakout sessions. Highlights in 1 year:* Grew social media followers by: Instagram 59% (to 69k), Facebook 46% (to 72k), Twitter 20% (to 57k)* Improved Google Search (SEO) performance by: clicks 93%, impressions 78%, CTR 8%* Supported earned media placements in/on Good Morning America (broadcast), The New York Times, The Today Show, Washington Post, NPR, Forbes, Commons Sense Media, KTLA Morning Show, Variety, and many others.

Nashville, Tn, Us

Manage digital platforms and programs for a growing restaurant chain with 530+ locations.Saved company over $500k per year (annualized) in renegotiated contracts and new vendor selections.Manage, report on, and optimize all:• Email and CRM programs• Website properties including corporate and franchising sites• 1st party online ordering platform• 3rd party delivery relationships including Uber Eats, Door Dash, GrubHub, Bite Squad, and others.• Social Media platform setup including integrations with other marketing applicationsCoordinate with:• Training teams to roll out the successful implementation of 1st party online ordering and 3rd party delivery services.• Traditional media teams to segment and target marketing efforts between digital and off-line activities.• Information Systems teams to build integrations with 3rd party platforms and our in-house POS and other core systems.• Franchise operators while integration with delivery, online ordering, and location info management.

Yelp - One of 13 members of the Yelp National Client Advisory Council, participating in providing product feedback and consultation to Yelp.MomentFeed - On the Product Advisory Board for MomentFeed, a location services company based in Santa Monica, CA.BWG Strategy - Serve on advisory board for BWG, an invite-only network for senior executives across technology, media and telecom. BWG industry professionals participate in a series of roundtables discussions, which are a valuable resource for market intelligence, business development and personal / professional networking.

Us

I managed all social media, email, and web channels owned by Logan's Roadhouse (casual dining chain with over 200 locations in 23 states). I worked with an in-house creative team, as well as 2 agencies to maintain a pipeline of organic content, plan and execute paid and promotional content, and engage with customers on multiple social media and review site platforms.During my time with Logan's I more than doubled follower growth rates and engagement rates on all social channels, increased branded searches on Google by 49%, improved SEM campaign CPC by 43% while driving up SEM impressions (+45%) and clicks (+79%). I also improved email subscriber growth rates by more than 10% while increasing open rates and took a new SMS database from 0 to over 150k subscribers in 12 months.During my tenure we also had the honor of being named one of the top 10 casual dining brands on 3 major social media platforms.Tools used: WordPress, MomentFeed, Emma Email, Fishbowl, TrackMven, Buffer, Photoshop, Supermetrics, Google Apps, Google Analytics, GTM, Smart Sheet, and more.

Nashville, Tn, Us

Responsible for managing the development of all HealthTrust digital marketing activities, providing leadership as well as tactical execution of web initiatives. I lead development of a long-term roadmap for online demand generation and customer education activities. I use online marketing channels including web, email, social, and paid advertising to drive awareness, leads and engagement, and communicate the desired marketing and education messages. I provide day-to-day management of all digital projects working with internal resources (including direct reports) and vendors to complete projects on time and on budget. I work cross-functionally to deliver aligned and integrated marketing and communications plans.I also function as the in-house expert on our project management SAS tool and advise on internal corporate communications.Tools used include: Wordpress, Sitecore, Google Analytics, Eloqua, Exact Target, Salesforce, HubSpot, Hootsuite, Workfront (AtTask), Basecamp, and more.

Round Rock, Texas, Us

After starting in the Dell sales organization, I transitioned to Brand Management and Marketing. Originally responsible for everything from providing input in product development, to bringing the product to market, to ensuring a strong product life-cycle. Later concentrations were on internal and external sales activities including the development internal marketing campaigns, incentive programs, internal sales tools, external webinars, trade shows, and other endeavors. During that time I managed a roughly $2 mil per year budget in sales incentives.Eventual responsibilities included coordinating external demand generation activities ranging from email campaigns, website banner advertisements, analyst and press relations, influencer outreach campaigns, and ground-level social media outreach and response, to more traditional media campaigns and owned-website optimization. I developed brand awareness and management on both internal corporate and external social media outlets, including working extensively with Dell's industry-leading Social Media Ground Control team. I was responsible for tracking the success of those efforts on a business level and adjusting strategies to ensure success.Tools used include: Salesforce, Radian6, Sprinklr, Adobe Site Catalyst, and more.

Creative force behind a web-app that enables easy formations of conversation groups (similar to chat rooms) within Twitter without necessitating mass following/unfollowing or the use of lists. It works on any implementation of Twitter (web, mobile web, 3rd party apps, SMS, etc) and is extremely flexible and customizable for administrators and users alike.

Round Rock, Texas, Us

Managed former peers and former manager at Dell sales kiosk in Cool Springs Galleria Mall. Responsible for merchandising products, tracking sales and performance, and scheduling/managing employees.

Round Rock, Texas, Us

Phone-based sales of PC's and accessories in an incoming call center environment.

Brentwood, Tennessee, Us

Designed and coded websites for departments and groups at Lifeway Christian Resources