Husband, father and bad photographer. Hail from the Shetland Islands, call myself a New Yorker.Infinitely curious and optimistic for what could be.I help organizations with their brands. I'm an entrepreneurial, creative and strategic brand leader, coach, and senior adviser to executive leadership teams with a deep competence in building brands for a digital era.I've led combined strategy, design and experience teams through major brand and innovation engagements from initial pitch through to transformed customer experience across 4 continents, have lived in 2, and tackled high impact projects along the way. These include helping what was then the world's largest corporation rationalize hundreds of brands into one, codifying the ideals of one of sport's most watched tournaments, helping an iconic technology company successfully navigate two consecutive business transformations, and helping to reinvent the retail banking experience for a digital world. Work I've led has won awards from the AIGA, D&AD and Cannes Lions.I've worked with amazing clients at consequential brands including Microsoft, IBM, Citibank, GE, Activision, Belkin, PwC, HP and O'Reilly. At Invencion I focus on helping leaders discover what's special about their organizations so that together we can design strategies that are unique to them and uniquely meaningful to the people they serve. This work is based on the observation that in a fast world, organizations require the deep anchor of purpose to guide decisions and create sustainable advantage through innovation.Prior to founding Invencion I spent ten years at global consultancy Wolff Olins, which I joined after being inspired by their work for Orange. Starting from the bottom as a junior consultant I left as a client principal, head of strategy and member of both the global leadership and US management teams.