Peter Tobey Email & Phone Number

New York, Ny, Us

Direct the marketing efforts of this intellectual property consultancy and brokerage, offering intangible assets as varied as brands, patents and IPv4 address blocks. Budget and manage seven-figure effort using data-driven analysis and forecasting methods for growth in traditional and new services. Direct SEO efforts, PPC and online display advertising, community engagement, events, social media, collateral, newsletters and PR. Create outbound email promotions directed to existing and prior clients. Track client interaction using Salesforce and Hubspot.

Middletown, Ny, Us

Direct all sales & marketing for this 50-attorney, 175-employee law firm. Doubled regional brand recognition. Drove two-year new client growth of 45% in spite of Covid-19 impact. Created department from scratch, hiring and training a staff of six plus vendors. Budget and manage seven-figure effort using data-driven analysis and forecasting methods for strategic geographic and practice-area expansions. Spearhead sales and marketing integration with case-management software, customer service and telemarketing vendors. Direct SEO efforts, PPC and online display advertising, increasing response efficiency 400%. Write and direct the production of video for cable, streaming and other online distribution. Produce B2B, B2C and internal audience communications including newsletters, collateral and website content. Write as well as design and direct all publications, including graphics for billboards, advertising, signage, collateral, newsletters and PR. Create outbound email promotions directed to existing and prior clients and attorneys. Direct B2B reporting and sales efforts among legal and healthcare communities to increase referrals.

Manage 45-person sales and marketing department responsible for increasing sales of print, ebook and database content to public libraries, school libraries, and college libraries. Directed all marketing creative and wrote direct marketing and website content. Revised marketing (direct mail and email, advertising, website and catalog re-design) increased sales 300%.

Williamsport, Pa, Us

Directed marketing, communications and product development at this $100 million book distributor to public libraries and schools. Directed 75 employees in Sales, Marketing, and Collection Development, with full P&L responsibility for company’s two leading product lines, McNaughton and Compleat Books.

Founded independent publisher , morphing into a successful marketing agency. Developed marketing strategies and executed promotions across all media. In connection with such efforts, developed website and web application development services. Conceived, developed and marketed two Internet applications devoted to large automobile fleets (US Patent 6,714,894). Innovative features combined dynamic data flows for staff monitoring, safety analysis and automated, intelligent response.