Peter Tobey

Peter Tobey Email and Phone Number

Marketing Director @ Hilco Streambank | BA in English Literature @ Hilco Streambank
Peter Tobey's Location
New York City Metropolitan Area, United States, United States
Peter Tobey's Contact Details

Peter Tobey personal email

n/a

Peter Tobey phone numbers

About Peter Tobey

Sales & Marketing professional with deep experience in operations and finance.

Peter Tobey's Current Company Details
Hilco Streambank

Hilco Streambank

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Marketing Director @ Hilco Streambank | BA in English Literature
Peter Tobey Work Experience Details
  • Hilco Streambank
    Marketing Director
    Hilco Streambank Nov 2021 - Present
    New York, Ny, Us
    Direct the marketing efforts of this intellectual property consultancy and brokerage, offering intangible assets as varied as brands, patents and IPv4 address blocks. Budget and manage seven-figure effort using data-driven analysis and forecasting methods for growth in traditional and new services. Direct SEO efforts, PPC and online display advertising, community engagement, events, social media, collateral, newsletters and PR. Create outbound email promotions directed to existing and prior clients. Track client interaction using Salesforce and Hubspot.
  • Sobo & Sobo, Llp
    Sales & Marketing Director
    Sobo & Sobo, Llp Jan 2018 - Nov 2021
    Middletown, Ny, Us
    Direct all sales & marketing for this 50-attorney, 175-employee law firm. Doubled regional brand recognition. Drove two-year new client growth of 45% in spite of Covid-19 impact. Created department from scratch, hiring and training a staff of six plus vendors. Budget and manage seven-figure effort using data-driven analysis and forecasting methods for strategic geographic and practice-area expansions. Spearhead sales and marketing integration with case-management software, customer service and telemarketing vendors. Direct SEO efforts, PPC and online display advertising, increasing response efficiency 400%. Write and direct the production of video for cable, streaming and other online distribution. Produce B2B, B2C and internal audience communications including newsletters, collateral and website content. Write as well as design and direct all publications, including graphics for billboards, advertising, signage, collateral, newsletters and PR. Create outbound email promotions directed to existing and prior clients and attorneys. Direct B2B reporting and sales efforts among legal and healthcare communities to increase referrals.
  • Salem Press And H.W. Wilson Print
    Director Of Sales & Marketing
    Salem Press And H.W. Wilson Print Nov 2004 - Jan 2018
    Manage 45-person sales and marketing department responsible for increasing sales of print, ebook and database content to public libraries, school libraries, and college libraries. Directed all marketing creative and wrote direct marketing and website content. Revised marketing (direct mail and email, advertising, website and catalog re-design) increased sales 300%.
  • Brodart
    Director Of Marketing
    Brodart Oct 2002 - Aug 2004
    Williamsport, Pa, Us
    Directed marketing, communications and product development at this $100 million book distributor to public libraries and schools. Directed 75 employees in Sales, Marketing, and Collection Development, with full P&L responsibility for company’s two leading product lines, McNaughton and Compleat Books.
  • Tobey & Company
    Founder & Ceo
    Tobey & Company Jan 1988 - Jan 2002
    Founded independent publisher , morphing into a successful marketing agency. Developed marketing strategies and executed promotions across all media. In connection with such efforts, developed website and web application development services. Conceived, developed and marketed two Internet applications devoted to large automobile fleets (US Patent 6,714,894). Innovative features combined dynamic data flows for staff monitoring, safety analysis and automated, intelligent response.

Peter Tobey Skills

Publishing Marketing Communications Marketing Product Development Strategic Planning Product Marketing Books Editing Creative Direction Management Account Management Advertising Editorial Trade Shows Sales Social Media Copywriting Magazines Online Marketing B2b Content Management Marketing Strategy Online Publishing Blogging Proofreading Digital Marketing Email Marketing Research Content Development Publications Copy Editing Ebooks Creative Writing Contract Negotiation Public Relations Web Content Library Content Strategy Libraries Newsletters Digital Media Seo Social Networking Salesforce.com Online Advertising Online Research Publicity Motivated

Peter Tobey Education Details

  • Haverford College
    Haverford College
    English Literature

Frequently Asked Questions about Peter Tobey

What company does Peter Tobey work for?

Peter Tobey works for Hilco Streambank

What is Peter Tobey's role at the current company?

Peter Tobey's current role is Marketing Director @ Hilco Streambank | BA in English Literature.

What is Peter Tobey's email address?

Peter Tobey's email address is pt****@****ess.com

What is Peter Tobey's direct phone number?

Peter Tobey's direct phone number is (570)-326*****

What schools did Peter Tobey attend?

Peter Tobey attended Haverford College.

What skills is Peter Tobey known for?

Peter Tobey has skills like Publishing, Marketing Communications, Marketing, Product Development, Strategic Planning, Product Marketing, Books, Editing, Creative Direction, Management, Account Management, Advertising.

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