Pushti Shah Email & Phone Number

Waterloo, Ontario, Canada

• Led a 6-month comprehensive website redevelopment project as the acting project manager orchestrating collaboration between the project lead, external website vendors, and internal stakeholders. Successfully managed project milestones and deliverables, facilitating cross-departmental alignment. The initiative significantly enhanced user experience, accessibility, and engagement, setting a new standard for organizational digital presence.• Owned social media strategies: targeting families and clients to drive specific calls to action such as donations, volunteering, and awareness sharing• Organized a successful Registration Campaign through live sessions on Facebook, engaging families and streamlining leads to the program sign-up page, achieving a 45% increase in signups compared to the previous year

Toronto, Ontario, Canada

• Defined and managed Violife Canada’s first campaign, “Dairy-Free Dare” by creating a strategy road-map, developing assets, curating PR, coordinating with influencers, overseeing the roll-out and tracking engagement• Developed and managed the social strategy, tone of voice and brand outlook for Violife Canada, increasing follower growth by 2,000 in 4 months• Cross-utilized analytical data, competitive intelligence and market intelligence for product-led growth in retail and food service programs

Kitchener, Ontario, Canada

• Provided recommendations and support on documenting SEO, data trends and benchmarking using Google Analytics and Heap • Conducted 75+ UserTests to collect UX data for implementing changes on web pages to help increase website conversion on our Top 10 pages by 23% • Supported the Paid Marketing team by using Google Ads and LinkedIn Ads to create a creative analysis for paid campaigns and construct recommendations based on findings

Belleville, Ontario, Canada

• Performed an analysis on the impact of COVID-19 in the hospitality industry – implemented health and safety regulations based on findings, growing guest intake by 12% during COVID-19• Assisted in analysis and project implementation to promote our socially distanced conference room meetings to local companies in the area

Ontario, Canada

• Networked with over 10,000 local businesses in Waterloo, Kitchener, Cambridge and Stratford to budget, plan and organize weekly advertisements spaces in the newspaper • Analyzed customer feedback and implemented changes to improve customer acquisition figures, leading to a 28% increase in new clients for the quarter

Master Of Business Administration - Mba

Bachelor Of Arts - Ba With Distinction, Fine And Studio Arts

International Baccalaureate