- Responsible for driving all Digital strategies for the portfolio of flagship products, brand activations and spearhead all go to market strategies for the business. - Develop and drive annual Digital Marketing plan, build programs that will resonate with the consumer base to drive market share and revenue growth. - Idea pitching, Creating strategy, Idea generation, Preparing, planning and executing the brand plan in BTL, ATL and Digital- Manage all the brand’s related things (POSM, Packshot, design, print ads, product information, brand guideline) according to the brand’s placement and awareness in new TVC, short film, campaign, events, shows and CSR activities collaborating with the agency- Actively participate the trade campaign with rewarding program and consumer sales promotion with redemption - In online social media, Analyzing, Evaluating and creating the content plan in many strategic ways of education, life style, brand personality to accompany the people life style indivisibly and also about not only offering the product attribution but also the benefits of health, life style modification and their day to day lifes with the brands. - Budget allocation and evaluating the most effective channels with marketing funnels, trends and cost effective ways - Analyze competitor and customer landscape across product, price etc, - Preparing presentations comprising market trends across different categories within the selected pharmaceutical markets - All other Sales, Marketing, Events, and Business Development projects as assigned. - Special Project Management Assignments of the company : Pacific AA E-Commence Project, Pacific AA Group and AA Medical Website Projects and other assignments by Management