TURNOVER 50 M€ | OPEX -50% | PRODUCTIVITY +70% | MNGT. 68 PAX.- Strategic and operational management, and P&L management.- Phygital business development strategy (KAM and digital).- Contract management and major partnerships development (+3 to M+6).- Change management and merger of 4 departments to target at M+6.

2 M€ BUDGET | NEW OFFER, TURNOVER +3 M€ | CRM PROJECT IN 1 YEAR | MNGT. 15 PAX.- Definition and deployment of the marketing and communication strategy.- Digital marketing : management of product, acquisition, and customer experience strategy.- Definition and monitoring of the budget and key performance indicators.- Redesign of project methodology, internal deployment, and management of global projects roadmap.- Co-definition and animation of the company's transformation plan.

TURNOVER x4 (10 M€) / ACQUISITION COSTS -78% / CUSTOMER SATISFACTION 4.4/5 / MNGT. 25 PAX.- Business Unit management, ensuring performance, profitability & top-notch service.- Strategy planning and management of the associated P&L and financial control.- Overhaul of market positioning, value proposition, brand identity, offers, digital products, marketing & communication strategy, and customer experience.- Declining strategic orientations into operational objectives by applying the OKR method.- Projects development and optimization through organization, process, operations, customer service, information system, CRM, AI, BI.- Cross-functionnal change management and digitization.- Management and mobilization of internal teams and external partners. (25 persons)- Monitoring and implementing daily, monthly and quartelry reports.

8 M€ BUDGET / +160% REVENUS WITHIN A YEAR / 15 M VISITORS PER YEAR / MNGT. 16 PAX.- Business model recast and 4 digital platforms improvment : Transverse design thinking workshops and product management collaboration with Scrum methodology application- In charge of marketing and advertising campaigns strategy including brand awarness, e-reputation, content, all offline and online media and customer journey based on data analysis- Ensure effective messages in the correct media in order to target relevant audiences- Omnichannel strategy establishment for client acquisition and retention integrating organic and paid search, automation, moderation : SEO / Netlinking, Adwords, Bing, Facebook Ads, Mobile Ads, Retargeting, Native, Display, Partnerships, direct marketing, chatbot…- Buil up social and influence strategy mainly on Facebook, Instagram, Youtube and Twitter to target prospects, clients, influencers and journalists - Implementation of web marketing solutions such as analytics, attribution, data, CRM, emailing and landing pages builder...- Profitable budget management, growth optimization, sales funnel optimization, identification of key KPIs - Recruitment and team management (16 people) and external providers operation- Member of the executive committee

9 M€ BUDGET / APP : 90% RECURRENCE OF USE & +20% IN SALES / INNOVATION AWARDS / MNGT. 10 PAX.- Digital transformation in agile mode : multiple international projects management including, enhancement of customer experiences, monetization of web sites, mobile app, e-commerce, m-commerce, lead nurturing, CRM, CMS... from conception to deployment.- Strategic BtoC and BtoB offer definition and implementation, from development to distribution. Including the development of various innovations in terms of content, features and services, at national and international deployment level (France, UK, Spain)- Definition, implementation and management of the marketing action plan (off / online) and business priorities to drive incremental sales : Multiple sources (media, emailing, SEO / SEA, display, retargeting, social media ...)- Research and development of new ways of growth to improve the overall solution but also ensure KPIs and ROI progress- External providers and 10 people internal team management (various profiles : product, project, creative, web marketing, communication)

- New look and feel HSBC.fr website and creation of a mobile app strategic project involvement - Market research, benchmark, and competitive intelligence in order to list top recommandations and design mockups- Content management focusing on SEO matters and services description- Digital acquisition and self promotion strategy deployment, based on e-CRM and targetting incremental sales- Analysis, monitoring and optimization of online marketing KPI- Team leading including external providers

- Offline & online marketing management, both internal & external (international partners)- Definition of marketing & communication plan for Canada with the European subsidiary coordination- Service offers and sales support development: products presentation, brochures, market analysis, webinars etc.- Leads acquisition & retention campaigns development and monitoring: including direct marketing (mailing, emailing) / KPI Analysis- Web Marketing: website and its exposure management (SEO, SEA, content…)- In charge of communication, especially through the PR- Events planning with logistic, budget management, fundraising, coordination etc.: Road Show, networking- Project management: CRM system implementation and management (extraction, targeting, scoring etc.)- Strategic and Competitive Intelligence: Analysis, dashboards creation and recommendations- Work closely with management directory (participation in strategic decisions)

- Profit Center management (marketing, administration, etc.)- Sales team management- Management of a high-end customers portofolio

- Recruitment & Management / Technical and sales training / Daily coaching - Local business development

- Marketing: website updates, competitive intelligence, communication campaigns, marketing audit. CRM Development.- Event planning: Organization of the inaugural event of the hotel (117 guests)