I run the day-to-day activities of Flip.

- Built an audience of 150,000+ followers on Twitter (X)- Formulated digital marketing campaign budgets for both mid-sized and large-scale business operations- Created digital PR strategies for various brands- Partnered with both local and international advertising agencies to deliver various client campaigns- Developed various digital marketing campaigns for government agencies such as The Ministry Of Health and Kenya Film Classification Board (KFCB)

- Helped restructure and re-brand the company from a real estate entity to a holding corporation of 3 separate businesses; Thirsty Oak, Karen Kitchen, and High Noon Properties- Created a comprehensive digital strategy for all the businesses meeting the set deadlines and contributing to the overall digital presence- Managed a team of 3 social media managers, mentored and guided their work for maximum results- Formulated and managed the marketing budget for all the businesses

As a Content Strategist Consultant, I performed the following duties:- Created a comprehensive Digital PR strategy for the company.- Created content guides for the website and social media channels.- Advised on actionable digital marketing strategies.- Reviewed existing social media strategy and made changes.- Helped maintain key PR relationships.

- Contracted by Xiaomi to lead a team of 10 influencers in a cross platform social media campaign dubbed #IamMiFan for Xiaomi Kenya. The campaign gained 15+ million impressions across all channels transcending the set targets by 70%.- Tracked and reported the progress of the social media marketing campaign- Guided a team of 10 influencers on best social media posting and reporting practices to ensure a successful campaign - Prepared and worked with allocated budget to ensure a smooth running of the marketing campaign - Worked with the creative team to ensure the design and brand messaging across the website and social media channels aligns with the marketing campaign goals

- Contracted by Fuzu to lead a team of 6 influencers on a brand awareness campaign dubbed #FuzuAt3 celebrating 3 years in operation. The campaign garnered 5 million impressions across all social media channels - Prepared and allocated the marketing budget to ensure the success of the campaign - Ensured the brand messaging was aligned across the website and all social media channels - Advised the internal digital team on best digital PR practices thus strengthening the brand’s position - Helped prepare the email marketing copy for the official company newsletter