Co-founder at product architectural bureau Geschaft.org. Last years focused on AdTech, Fintech, Blockchain projects and messenger bots. Highly motivated, visionary, and performance driven marketing expert and team leader with over 15 years of success in developing marketing programs and advertising campaigns. I have a lot of experience in launching new projects and company growth as well.* Manage team, set up KPI for employees, integrate new employees into the team and help grow experienced one* Understand the entire digital marketing toolkit at the expert level (acquisition channels, retention funnel)* I am well-versed in financial and product metrics, able to mine data from everywhere (CRM, web and mobile analytics systems)* At the same time, I use all advantages of highsight. I can see the business as a holistic narrative, not as a collection of bitty metrics
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Co-FounderGeschaft.Org May 2018 - PresentProduct architectural bureau. We are a team of experienced marketing, IT and business development specialists, focussed on AdTech and Blockchain startups e.g.* Startups: Value Proposition, Pitch Deck design and pitch-writing, product roadmap and budgeting* AdTech: project management, system architecture, API integration * Blockchain: distributed system architecture, blockchain architecture, smart-contract/protocol design, dApps development* ICO: Product documentation (white paper, tech paper, explainer video), Tokenisation, Marketing and PR plan, Bounty and Airdrop campaigns -
AdvisorWono May 2018 - Oct 2018Decentralized P2P-platform for exchanging and renting any assets or services without currency and taxation expenses. -
CeoBotgaming Jun 2017 - Jun 2018Blockchain powered gamBlockchain powered platform for messenger bots * Created Value Proposition for startup* Led user acquisition and retention, initially project traction. As a result, more than 400K installs with 40K MAU* Developed ICO strategy and project documentation for crowd investment* Worldwide project roadshow: Alpha Web Summit Lisbon, TechCrunch Berlin, Slush Tokyo, BlockShow Singapore, ICE London (public speaking, startup booth representation, IR)
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Head Of MarketingRusclick Technology Feb 2015 - Jun 2017The company focused on iGaming and Dating markets* Managed marketing budgets up to $75k per month* Mentored junior team members in decision making, budget development, and proposal creation* Led new team members in identifying high-performance approaches to acquire new users* Developed effective multi-platform marketing messages that boosted conversion rates and LTV* Tracked web & mobile traffic flow and click-through data to determine most efficient messaging strategies for innovative products and services* Developed data-driven solutions to lead department and company to identified growth goals* Mined CRM and GA for insights into customer behaviour* Set and implemented loyalty politics to improve customer retention* Created end-to-end CRM marketing campaigns (both email and call-centre) by segmentation the database via RFM-matrix
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CmoFxvan Global Ltd Dec 2013 - Feb 2015Successfully launched a Forex company from scratches to $.5M revenue* Set and led the marketing strategy for the Asian market (China, Indonesia)* Lead a new website and the client’s private area development. Launched company website and core services (traders’ personal area, affiliate program) in 2 months* Designed of the sales funnel for e-commerce (offers for lead generation, channels for clients acquisition and lead nurturing email sequences)* Planned and providing promotions and loyalty politics* Planned and conduct PPC campaigns in Google AdWords, Facebook, Yahoo, Baidu. Reach ROI 120% (by clearing), ROI 380% (by In/Out)* Set and executed SMM strategy. Up to 11000 Likes, 1300 Comments, 120 Shares per post on Facebook* Planned and executed email-marketing strategy. Segmentation mail lists by lead’s status, launch mail sequences by triggers, reach average opening rate 20%* Controlled financial KPI’s and metrics (ROI, LTV, ARPU) -
Head Of Digital Marketing Dept.Grand Capital Ltd Mar 2013 - Nov 2013• Set and lead the digital marketing strategy for the Russian and CIS market, setting marketing budgets• Launched a new financial product – binary options• Developed business plans and market insights• Handled CPC campaigns and SEO activities• Developed landing pages and lead split tests• Optimized sale funnel and create lead nurturing email cycle• Created a reputation management strategy and planning SMM activities• Executed an affiliate network and handle CPA marketing• Track effectiveness and ROI of advertising campaigns, develop KPI for advertising channels• Developed a new web site prototype• Managed company rebranding and a new web site design -
Digital Marketing SpecialistPoint Sep 2005 - Mar 2013- Leading web sites development for B2B clients- Planning and conducting digital marketing activities for B2B clients- Handling marketing communication campaigns for B2B clients- Analyzing market research data
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Advertising ManagerHolograte Feb 2005 - Sep 2005- Planning and conducting marketing activities - Handling advertising campaign- Corporative site development
Kirill Pyrev Skills
Kirill Pyrev Education Details
Frequently Asked Questions about Kirill Pyrev
What company does Kirill Pyrev work for?
Kirill Pyrev works for Geschaft.org
What is Kirill Pyrev's role at the current company?
Kirill Pyrev's current role is Chief Marketing Officer at 8848 Invest.
What schools did Kirill Pyrev attend?
Kirill Pyrev attended Санкт-Петербургский Государственный Университет / Saint Petersburg State University.
What skills is Kirill Pyrev known for?
Kirill Pyrev has skills like Smo, Website Development, Cpa, Web Marketing, Online Marketing, Powerpivot, Web Content, Rfm, Wireframes, Dax, Ad Optimization, Igaming.
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