•Major contribution in the development of a 5 year Strategic Plan used in the process of seeking outside investor.• After a complete restructuring of the Sales team, lead Sales and Marketing turnaround plan initiated in Q4 2012, with a team of 65 people (thereof 11 direct reports) and overviewed the sales / representation offices in USA, Canada, France, Germany, Spain Turkey Greece and Cyprus.• Responsible for Sales in all channels (B2B, B2C) and for Trade Marketing. Established new distribution network in major international source markets (North America, South America, Australia, Far East and Europe).• Active participation in the development of key elements that defined the company’s new brand relative to onboard experience.• Active involvement in the design of a new e-commerce platform (B2B and B2C). • Solely responsible for developing new itineraries in Aegean and Cuba and expanding product portfolio through the introduction of new cruise destinations (in line with new consumer behavior trends) which are now considered as pioneer in the global cruise map. Key Accomplishments:• Major contributor in the re-branding of Celestyal Cruises (Q4 2014), with focus of new operations on the new consumer behaviour trend in cruising: unique destination –centric cruises, with high experiential ingredient (onboard and ashore) for passengers. Two of the New Aegean destinations (pioneer destinations for the cruise market) are now considered among the top ten holiday destinations worldwide.• Sales and Marketing team won during the period 2014-2016 fifteen (15) Gold awards for new innovative products and concepts managing an annual budget of approx. 4 million €.• Identification and mentoring of new talented staff in Greece, North America and China improved sales organization performance dramatically.• Member of the Executive Committee that initiated discussions with new equity investors.• Functioned as company’s spokesperson for all PR and commercial related affairs.

Monarch Classic Cruises provided higher-level cruise experiences with two small / yacht style cruise vessels in the Aegean Sea, Turkey, Egypt and Holy Land. Had the opportunity to establish this company in Greece, leading all company operations (Sales, Marketing, Public Relations, Purchasing, Finance, HR, Customer Service, except Crewing) with a small team of 20 employees (thereof 4 direct reports). Key Accomplishments:• Recognizing the consumer trend for cruising onboard smaller vessels (max capacity 700 pax). I introduced destination centric experiential cruising with focus in the rich history and heritage of the East Med countries.• Managed to achieve business targets set for year #3 already during the first year of operations:•• Solely responsible for developing the global distribution and sales system (with main focus in North America and Europe), for managing key accounts and developing relationships with new accounts. • Due to the nature of the concept and the product specs I used cruise specialists in key source markets and own website.

The mandate was to create a strategic plan for the Marketing and Sales activities in all 14 Highway Rest Areas the company was running under the own brand (brand new service at that time in Greece and the Balkans).Key Accomplishments: through the transfer of knowledge / experience I had gathered in the distribution, sales and marketing activities at sea in this new project, the company reached very ambitious targets:• Already on year #1 the goals set were surpassed • A very aggressive marketing campaign, the launch of the new food court and retail area concepts in combination with the product portfolio enhancement helped in achieving these ambitious targets.• Advised on the content of sales techniques training courses appropriately customized for the new concepts.

Chief Commercial Officer (CCO) reporting to the CEO, leading a team of 135 people (thereof 15 direct reports), responsible for Sales, Marketing, Customer Care, Hotel Operations, PR. • Responsible for the rebranding of the company (2002-2003) and various market research and marketing campaigns (2001-2005). • Member of the management team that prepared together with NBG the IPO (scheduled for October 2000)• Functioned as company’s spokesperson for all PR related affairs.• Member of the Board of Directors and Legal representative (2001-2005)Key accomplishments:• Managed very fast turnaround, maintaining leading market position, two years ahead of business plan. • Recognized new trends in consumer behavior for spending holidays in new undiscovered destinations: I successfully introduced new itineraries that satisfied this demand and initiated a customer centric new marketing and distribution strategy (new B2C online reservation platform and Island Hoping pass /discounted e-ticket for multiple destinations)• Major contribution in the new building program (total investment in excess of 150 million €).

Chief Commercial Officer (CCO), reporting to the CEOLeading a team of 100 people (thereof 12 direct reports), responsible for Sales, Marketing in key markets and Hotel Operations. Responsible for European Sales offices and the port offices operations (7 in total, in Greece, Italy and Turkey), managing an Annual Marketing budget (Consumer and Trade) of 8 million €Key accomplishments:• My key challenges for me were to secure a clear market differentiation for the company and use new direct distribution channels (cruise and ferry concept as a clear and value for money differention proposal). Relevant onboard and ashore services were developed for maximizing passengers comfort and experience.• Adding Venice as main hub was a key parameter in the new concept. An extremely preferential commercial contract with Venice port Authorities was agreed for a 10 year operational period. • The cruise ferry concept, had huge positive impact on financials• Active participation in the design and marketing of innovative new projects (Camping on Board, Cruise and stay the Greek Islands, new shopping outlets and restaurant concepts onboard).• Co-Chairman of the IPO team (November 1998 / Athens Stock Exchange).• Major commercial contribution in the design / specs of new builds 9 fast ferries, representing a total investment in excess of 700 million €).

Nestle is the world’s largest food and beverage company, with a portfolio of more than 2.000 brands, ranging from global icons to local favourites, present in 191 countries around the world.I designed and executed a qualitative and quantitative research on behalf of Nestlé S.A. in their HQs in Vevey, Switzerland, in parallel with McKinsey, about Nestlé’s Corporate Culture and Strategy. Part of the results have been incorporated in my doctoral thesis.