Pétronille De Parseval Email & Phone Number

Dubai, United Arab Emirates

Singapour

Émirats Arabes Unis - Dubai

Category Leader of Personal Care Portfolio (Male Grooming, Hair Care, Female depilation and Skin care)Understanding ME consumers U&A and Middle East Personal Care' strategyElaborate local relevant and consumer driven marketing activation (ATL and BTL)Define portfolio marketing mix and pilot it IGM Responsible for the P&L of the CategoryBudget and forecast tracking

9 years of international marketing experiences in Beauty (Spa and FMCG in Cosmetics companies)Responsible for the international short term and long term skin care marketing strategy (Face care excl Anti-Ageing, Body, Lip and Family Care) to achieve Brand’s objectives.•Elaboration, preparation and definition of the category 3 years Marketing Plan•Define and promote international skin care vision and products launches with countries (W-Europe, Middle East, Asia, North America.)•Ensure on-going products development (pack, fragrance, formula, marketing mix…)•Brief of product communication platform to ensure effective key message for end consumers• Understand consumers's insights and define sharped concept and mix product (4Ps's strategy)•Monitor, review and report on category performance•Set up and follow annual budget and forecasts•Manage and support staff development: 8 people

Issy Les Moulineaux

Responsible for the international Face Care Products management (Face Care, Organic Care, Men Care)•Analyze business trends in order to develop insightful products and ranges•Identify portfolio strategic stakes and set up recommendations•Participate and elaborate the Face Care 3 years Marketing Plan•Ensure strategy planning and product launch management

Région De Madrid, Espagne

Responsible for new products implementation (launches) and for the development of adapted local marketing strategies to achieve branch sales objectives•Manage products portfolio to contribute to the Brand development•Promote and coordinate all departments to support marketing objectives (Purchase, Sales, Logistics, Training departments) •Ensure the development of marketing and promotion tools adapted to local Market:o Local adaptation of international promotion and communication to fit consumers' expectations o Presentation of new product launches and tools to the Sales force oImplementation of trade marketing plans (GWP, Sampling strategy, Windows) and promotionso Participation and elaboration of Direct Marketing plan (CRM)•Perform local Market analysis and set up recommendations to International Marketing Department•Elaborate and follow annual budget for each ranges: Sales, Forecast, Media and Stock

Région De Paris, France

In a dynamic startup, participate to the Brand development, ensuring development and launches of new cosmetics products for Professional Spas and Retails.•Market analysis•Formulas and fragrances briefing, sourcing and purchase of packaging, creative briefing•Launch communication and promotion in Spas•Development of communication tools for the Brand: leaflet, windows…•Animation of the PR communication and launch events

Msg, Marketing

Applied Jewelry Professional

Master 2, Marketing