Pınar Ünal Email & Phone Number

Istanbul, Türkiye

-Personalized Customer Experience-Segmentation and Targeting (CDP, Tealium; Adobe Analytics, BI, BigData Modeling)-Omnichannel Experience Management-Martech Stack Management-Marketing Automation-Data-Based Marketing Strategies-Stakeholder Coordination (Product marketing, Marketing Development, Performance Marketing, Awareness)-Development of UX backlog-Web research projects-Performance Marketing Coordination (Campaign Analysis and Optimization, Budget Management and Target Audience Optimization)-Tool and Platform Support-A/B Testing and Measurement

- Responsible for TOBi Chatbot, B2B and Prepaid & Postpaid Customers app and web personalization cases- HTML and CSS - Plan, implement and monitor digital personalization campaigns and tests across channels.- Strong A/B testing and analyzing skills• Strong analytical skills, attention to detail and commercial awareness• Digital Marketing sales oriented journey expert• Strong analytics skills for web and app (Tealium, Google Analytics, Adobe Analytics)• Segmentation and creative experience on targeting based on DMP and CDP tools- Use marketing analytics tools (Adobe Analytics, Adobe Target, Audience Manager) to extract and present insights, help understand our customers' journey - Design and manage test and learn activities covering personalization and optimization across both owned and paid media.

- Operation process of digital marketing products for corporate customers.- Monthly and weekly sales reporting- Data-Driven SMS product development project

- Responsible for executing communication plan - Preparation of all visuals and content for targeted communication- Operations and merchandise tactics that drive increased sales- Managing all own and paid media channels roadmap for Supermarket Yanımda- Working with stakeholders (Istegelsin, Performance Marketing, Brand)- Analysis of sales and all numbers using BI and Adobe Analytics.

Maslak, İstanbul, Türkiye

Istanbul, Turkey

Bachelor'S Degree, Political Science And International Relations, 3.18

Bachelor'S Degree, Social Sciences, 3.00

Erasmus+ Programme