social marketing1.engaging women to share their technical skills of the area specially in handicraft.2.providing them order work to uplift economic conditions and paid them wages3.production works for local as well as international market.4.organize seminars programs and exhibition of local crafts in different cities of Pakistan or enrich 5.cultural heritage.6.constant contact with local market.7. close liaison with NGOs to promote product of institute.ensure continuous supply of products (handi crafts) in the market.