Achieve IMS, distribution and visibility objectives and targets as per approved KPIs.  Sales targets & objectives allocation by unit, brand & salesman. Monitor and track IMS performance, objectives achievement & activities implementation by unit (Channel), take corrective actions if needed. Implement and follow up on Sales operational system (SOPS) that includes CRC, DSR & hand held devices for all functions. Ensure proper routes (Journey cycles) by salesman & respective merchandisers. Routes update should be on quarterly basis. Achieve & implement display standards required by brand by channel. 100% Visibility agreements implementation. Implement retail selling price (RSP) as per agreed pricing Strategy by SKU by channel.  Ensure effective use and management of POSM according to agreed guidelines; follow up on tracking tools implementation. Ensure updated records availability on market placement. Ensure implementing FIFO & proper stock levels by channel to avoid expiry and market return. Continuous trade visits to ensure that all set routes & display standards are implemented. No out of stock situation is acceptable at any point of time. Execute new product launch programs by channel in coordination with BUM & NSM.

 Achieve IMS, distribution and visibility objectives and targets as per approved KPIs.  Sales targets & objectives allocation by unit, brand & salesman. Monitor and track IMS performance, objectives achievement & activities implementation by unit (Channel), take corrective actions if needed. Implement and follow up on Sales operational system (SOPS) that includes CRC, DSR & hand held devices for all functions. Ensure proper routes (Journey cycles) by salesman & respective merchandisers. Routes update should be on quarterly basis. Achieve & implement display standards required by brand by channel. 100% Visibility agreements implementation. Implement retail selling price (RSP) as per agreed pricing Strategy by SKU by channel.  Ensure effective use and management of POSM according to agreed guidelines; follow up on tracking tools implementation. Ensure updated records availability on market placement. Ensure implementing FIFO & proper stock levels by channel to avoid expiry and market return. Continuous trade visits to ensure that all set routes & display standards are implemented. No out of stock situation is acceptable at any point of time. Execute new product launch programs by channel in coordination with BUM & NSM.

 Maximizing profitable sales generated by sales force, customer service and distributors and through the delivery of products and services. Developing and maintaining high customer satisfaction. Controlling costs of local sales organization. Providing support and service to other sales processes generated in other geographical areas. Supervising Distributor Sales targets, Customer Services & Logistics and local Communication. Challenging the Product Managers to implement effective marketing plans for high value retail products in order to maximize revenue, market share and profitability goals. Exploiting knowledge about the retail marketplace and taking strategic responsibility for the selection and introduction of new range products for the retail arena. Identifying the value for the consumers and building on the strengths of the new products Overseeing the promotion activities to the retail business and supporting the product business managers, the local product managers and the sales people with successful product promotion plans and practices.