As an SEO expert working in the field of SEO 1.5, you are part of a rapidly-evolving industry that is constantly changing and evolving. SEO, or search engine optimization, is the practice of optimizing a website to rank higher in search engine results pages (SERPs) for targeted keywords and phrases.In SEO 1.5, the focus is on taking traditional SEO practices and applying them to new technologies and platforms that have emerged in recent years. This includes things like voice search, artificial intelligence, and the Internet of Things (IoT).So, what does an SEO expert working in the field of SEO 1.5 actually do? Here are some of the key tasks and responsibilities that are typically part of the job:Keyword research: One of the most important aspects of SEO is keyword research. This involves identifying the keywords and phrases that people are searching for in relation to your website or business, and then optimizing your content to target those keywords.On-page optimization: On-page optimization refers to the process of optimizing individual pages on your website to improve their relevance and authority in the eyes of search engines. This includes things like optimizing title tags, meta descriptions, header tags, and content.Technical SEO: Technical SEO involves optimizing the technical aspects of your website, such as page speed, mobile responsiveness, and structured data. This helps to ensure that your website is easy to crawl and index for search engines.Content creation: Content is king in SEO, and creating high-quality, relevant content is essential for ranking well in search engine results pages. This may involve creating blog posts, articles, infographics, videos, and other types of content.Link building: Link building involves acquiring high-quality backlinks to your website from other authoritative websites. This is an important factor in improving your website's authority and ranking in search engine results pages.