This must be a surprise for many as a Summary. But it will help understand what kind of communications tools one should expect from OPEN MIND.DESIGN IS IMPORTANT....BUT CONTENT IS KING!The prime function of a designs must be to... "facilitate users’ abilities to find and consume CONTENT". If design is not performing this purpose and the target audience do not EASILY experience the awareness and interest in the product, the whole advertising effort is in vain. CONTENT must be the most important aspect of a design. How we handle it will decide the outcome of our efforts.I always treat content as a critical asset worthy of strategic planning and meaningful investment. My designs follow these important rules.If by any chance we got together, we shall have a discussion on this subject to our hearts' content.QAISER KHALILCEO and CREATIVE+92 333 2335383