Recognised with the Southeast Asia Young Achiever of the Year Award, Q is driven by her desire to affect change for the betterment of society. She constantly seeks worthy causes within her clients’ business which she will then champion. Q is committed to developing a professional career in branding and communications, focusing on results-oriented initiatives which create change through influence. This is reflected in multiple award-winning campaigns which have influenced policy, business results, as well as behavioural and perception changes. Q is passionate about equality, inclusivity, and constant amelioration. Nurturing talent is also a priority for her. While known to be an introvert, Q does participate in conferences and panelist discussions across the region, speaking on PR and influence as well as opportunities for brands within Muslim consumer markets.