• Managing comprehensive social media marketing strategies on LinkedIn, improving brand visibility.• Introducing new branding initiatives resulted in a stronger brand identity and increased user loyalty.• Executing email marketing campaigns and LinkedIn Ad campaigns• Developing and managing content strategies across social platforms, expanding reach and community engagement.

• Managed end-to-end influencer projects and social media campaigns with Tencent, serving as the primary point of contact for the client and all campaign stakeholders, including influencers and content creators, while building strong relationships with everyone.• Formulated and executed comprehensive marketing strategies and social media content plans aimed at achieving Tencent's marketing KPIs for PUBG Mobile’s monetization events.• Led multiple influencer projects by serving as the point of contact, content planner, content writer and content creation supervisor for influencer campaigns for Tencent’s PUGM promotions on the client side as well as the influencer side. • Developed briefs, scripts, and one-sheet summaries for influencers to get client approvals. Served as the bridge between influencers and the Tencent team.• Delivered on all of Tencent’s marketing and content KPIs, consistently exceeding client expectations. Demonstrated a proactive approach in submitting deliverables and provided comprehensive reporting at each stage.

• Managed a portfolio of high-profile client accounts, including Meta, the British Council, and the United States Institute of Peace, serving as the primary point of contact for all digital marketing projects and maintaining strong relationships, resulting in a 100% client retention rate.• Developed and executed project plans, and dashboards, ensuring adherence to timelines, budgets, and quality standards, resulting in the successful completion of 3 mega projects within deadlines.• Coordinated cross-functional teams, facilitating effective communication and collaboration among stakeholders, resulting in improved overall project efficiency and client satisfaction.• Executed all aspects of social media marketing from social media strategy, content planning, writing, and development to Meta advertisement, influencer campaigns, and reporting.• Provided exceptional customer service for all client projects by actively listening to customer inquiries, resolving issues promptly, and ensuring customer satisfaction.• Developed and executed targeted Facebook and Instagram Ad campaigns for Meta’s #SheMeansBusiness Program, achieving more than 50% conversions.

• Conducted end-to-end social media management, from content planning to writing, social media calendar creation, coordinating with designers and video editors, content posting, advertising, community engagement, and reporting, resulting in a reach of 5 million people in 1 year.• Utilized data-driven insights from social media analytics to design effective marketing strategies and Meta Ad Campaigns, resulting in an increase in engagement by 200%.• Managed and monitored all social media accounts to ensure a positive brand image and proactively responded to all customer inquiries to ensure a positive customer experience.• Generated monthly and quarterly social media reports, conducting in-depth analysis of key metrics across platforms.

• Created and managed social media marketing campaigns of monthly sales offers, promotions, new products, new service launches, etc of the CSS department. • Planned and created content for Nearpeer’s CSS Facebook, Instagram and YouTube platforms in coordination with the graphics and video production teams. • Managed timely and effective posting and captions of social media products with the social media team.

• Proactively handled all customer queries that came on digital platforms to provide high-quality customer experience and customer support, resulting in positive customer feedback.• Created engaging content that organically generated 30,000+ followers in 4 months.• Led a team of content creators to produce high-quality campaigns that engaged customers and generated leads.• Developed and executed a comprehensive digital marketing strategy that resulted in a 40% increase in website traffic and conversions and boosted brand awareness.• Created Facebook and Instagram ads resulting in an increase in sales by 30%.• Created and implemented an email marketing strategy that increased open rates by 30%.

• Responded to a high volume of incoming calls and messages utilizing listening and communication skills to identify and solve customer problems, needs, and opportunities.• Conducted market research to identify potential customers and target markets. • Generated leads and cold-called prospective customers to promote company services.• Looked for additional ways to sell products to customers by upselling new products and services.• Developed and implemented promotion strategies that increased sales by 65%.• Identified and pursued new business opportunities, resulting in 20% increase in market share.

The role involved managing social media communication, client support, customer experience and sales representation with industry professionals and clients to create a responsive communication network

• The role involved leading 7 core functions of marketing, sponsorships, public relations, sales registrations, community service, Web & IT and event administration to conduct a national event• Managed this by successful setting of goals, building strategic plans, research based budgeting, operations planning, team building and careful implementation of plans• Succeeded in achieving a record-breaking intake of a 5000+ audience and profit of Rs. 2.3 million while leading a team of 200+ students• All goals were met and the participant feedback was highly positive

• Managed partnerships proposals and client database• Learned to develop and maintain industrial relationships (B2B)

• Organised TEDx NUST under the TED Conferences banner• The role involved contacting professional speakers while leading all functions including social media, sponsorships, registrations, event administration, decor, marketing, human resource, security and logistics for a 100+ audience event• The event was successfully administered and executed with a highly positive attendee feedback and a sponsorship of Rs. 100,000+ raised

• Led and managed social media content creation while developing a loyal customer-base• Created successful marketing and social media campaigns and strategies, including content ideation and implementation schedules while ensuring brand consistency

• Managed lead generation strategy formation and implementation to maximise sales returns and customer satisfaction in a B2B market• Succeeded in increasing sales levels and brand recognition