Qaree Dreher Email & Phone Number

Washington, DC, US

San Francisco, California, US

Leading go-to-market initiatives for new verticals and emerging bets.

Palo Alto, California, US

• Developed product marketing functions at Bevy and CMX as the first hire, managed a team of four and three interns
• Influenced product roadmap through market analysis and inbound reports; worked with Director of Product on prioritization criteria, contributing to more than 5 products on the roadmap and decreased launch time by 75%
• Led persona and jobs to be done based exercises to inform marketing strategy
• Created employee resource group to bolster retention and sentiment among Black-identifying employees
• Spearhead special initiatives such as investor relations, the acquisition messaging strategy for Eventtus and Series C announcement, specifically securing more than 45 press stories and garnered a 69% increase in SALs.
• Led website re-platforming; increased website traffic as webmaster by 43% through a/b testing and consistent content refreshes, resulting in $300K+ in closed/won revenue attributed to the website

Palo Alto, California, US

• Managed strategic business partnerships with major retailers – achieving more than 70% YoY growth of revenue within my book of business
• Collaborated with internal stakeholders (product, engineering, marketing science, marketing) to create and scale external and internal initiatives around machine learning, shopper marketing, and signal resiliency.
• Sprinted on consumer and advertiser products during quarterly hackathons, specifically winning the “Move Fast” award for scaling a COVID-19 economic relief related product
• Curated and hosted the Holiday Unwrapped webinar series about creative, measurement, machine learning & direct response strategies totaling more than 1,000 live viewers
• Expanded the Retail team from Austin to Chicago; served as a formal onboarding buddy for two teammates, led more than 10 trainings, and oversaw administrative work during the transition period
• Founder and creative director of Facebook’s “Portrait Series” – a photo exploration in identity for employee resource groups such as Black@, Pride@, Vets@, and Latin@, resulting in nearly 200 portraits taken across the.

Tallahassee, FL, US

• Instructed 54 undergraduate students at Florida State University for 12 weeks
• Planned weekly lessons regarding speech techniques, logical fallacies and current events

Tallahassee, FL, US

• Presented bi-weekly to 100 students during summer orientation; hosted break out sessions with prospective families
• Curated various pop-up exhibits for readers
• Designed programming to engage undergraduate students across 9 libraries

Tallahassee, FL, US

• Oversees a board with five elected officials
• Sits on the selection committee for incoming Service Scholar cohorts
• Hosted the inaugural Twitter Chat designed to engage prospective applicants
• Strengthened alumni relations with alumni from 1997 and onward
• Programmed the annual alumni breakfast with record-breaking attendance
• Served as a liaison to third-year students in the Service Scholar program

Tallahassee, FL, US

• Branded The Office of National Fellowships through promotion and merchandizing
• Aided in programming for 1st and 2nd year students
• Planned workshops targeting specific demographics
• Created presentations for conferences

Tallahassee, Florida, US

• Managed three taskforces of 90+ committee members to execute various initiatives within the Family First Agenda
• Led logistics for five events for the Family First Agenda week with more than 460 participants
• Composed press releases, social media content and talking points for mayoral events
• Co-wrote a successful grant for technical assistance to support Pay for Success financing to improving early childhood outcomes within Tallahassee
• Compiled feedback from constituents’ phone calls and emails to inform Mayor Gillum’s policies

Tallahassee, FL, US

• Crafted publicity reports, media lists, publication and writer profiles, op-eds, social media content, statements and press releases for clients including Florida League of Cities, People’s Trust, Lyft, The City of.
• Spearheaded special initiatives including rallies, press junkets and video campaigns for civil rights leaders
• Managed Capital Soup, a political news aggregator website; responsible for publishing content daily

Tallahassee, Florida, US

• Overhauled and restructured The Student United Way at Florida State University
• Reallocates funds raised annual to student service organizations on campus; recently reallocated $4,205
• Plans service initiatives for partnering organizations including the Krispy Kreme Challenge race
• Recruited and trained a board of five members
• Voting representative on the United Way of the Big Bend Board of Directors

Cupertino, California, US

• Apple’s customer support group, known as AppleCare, has a long-standing record of providing the world’s best customer support in the industry
• Analyzed and resolved a variety of complex technical issues with iPhone, iPad, Apple Watch, and Mac computers
• Performed in the top 15% metrics for issue resolution and customer satisfaction rate (95%)

• Drafted press releases
• Surveyed the City of Tallahassee for events
• Cultivated partnerships with local government and businesses
• Developed monthly social media content for Facebook
• Increased Facebook traffic by 20%

Zamudio, Bizkaia, ES

• Analyzed the capacities needed for innovation internationally by reading articles, books and case studies on innovative cities
• Presented five projects to increase innovation within the Basque Country; four were accepted
• Edited text translated from Spanish to English
• Attended the BUILD workshop on the Bay Area/Silicon Valley Innovation System

Tallahassee, FL, US

• Drafted press releases, media alerts advertorials for the Aruba account
• Pitched broadcasting stations and print media for various promotions
• Crafted publicity reports, media lists, publication and writer profiles
• Ordered back issues for editorial pieces
• Coordinated travel arrangements for account coordinators
• Worked on the accounts for Aruba, Extended Stay, Bridgestreet, Roam Right, Casa del Campo, The Roosevelt, TPC

US

• Wrote six profiles on distinguished servant leaders at Florida State University
• Published in the FSView

Master'S Of Art In Integrated Marketing Communication, Strategic Communication

Bachelor Of Arts In Public Relations With Honors And Magna Cum Laude, Public Relations, Advertising, And Applied Communication