Certified for Google Fundamentals of SEMAdvanced Certification of Google Display Network

• Developed a complete digital marketing strategy for secure technology solutions, and other SaaS streams of the company to generate maximum possible revenue with optimal ad spend across multiple channels.• Set up and optimize campaigns on Google Ads Search Network, Google Ads Display Network, Shopping Campaigns and dynamic retargeting.• Collaborated with in-house developers to set up advanced conversions tracking and remarketing system across various channels. • Designed and developed various landing pages and carried out successful A/B – split testing.• Managed to keep the ROAS (Return on ad spend) positive for high value technology products and services in LCV (Lifetime customer value). • Developed and execute a complete nomenclature strategy to keep the account manageable with hundreds of campaigns.

toggleTechs is unique platform where non experts are hired, groomed for creativity and provided with skills. They are provided with an open platform to exercise their creativity skills and bring forward a creative business solution and software and hardware ideas.Openly we do not claim any complex technology skill, just a simple work with such different thinking which others can’t do. Providing unique quality products to the planet is not our only vision, we are doing our best every day to make toggleTechs a platform where people can learn from scratch, use their creativity and implement.toggleTechs provide customized software which no other company provides,software of your choice. We develop software for mobile phone, desktop & web and provide business solutions regarding marketing, research and brand development. We also develop programming based hardware.

Accredited Professional for Microsoft Ad Center - Bing PPC

• Collaborated with corporate executives to deliver ROAS (Return on ad spend) and KPI (Key performance indicators) analysis, aiding senior management to make strategic decisions that optimize their respective divisions for production and cost control.• Developed a complete digital marketing strategy for products and services, which includes competitor’s analysis, in-depth keywords research and strategic distribution of ad budget across various SEM (Search Engine Marketing) and native marketing channels.• Set up and optimize campaigns on Google Ads Search Network, YouTube, Bing Ads, AdRoll, Outbrain, Quora, AdBlade, Zero Park, RevContent and Yahoo Gemini.• Collaborated with in-house developers to set up advanced conversions tracking and remarketing system across various channels. • Designed and developed various landing pages and carried out successful A/B – split testing.• Managed over 1 million USD in budget and increased the ROAS by 22% with advanced optimization.

Managed over 100K/month in budget for COVID-19 testing services across USA & Canada.✓ Create structured ad groups around factored 'keyword clusters' identified during keyword research and competitive analysis.✓ Write compelling ad copy fully utilizing extended and responsive ad formats.✓ Deploy bidding strategies that deliver better rankings in the Google ad real-time auction.✓ Strategically Geo-target towns, cities, countries, zip codes, or regions.✓ Extensive use of site link, structured snippet, messaging, and callout extensions.✓ Setup for 100% conversion tracking of form fills & phone calls, applying 3rd party tools where beneficial.

Increasing fan-base to over 1 Million followers on Facebook & Instagram while managing lead funnels to make sales using complete range of digital marketing channels i.e. Google Ads, Bing Ads, Native Platforms, Social Media channels and more.

• Designed and developed a website for this automotive business to generate online leads.• Optimized the use of Google Ads and SEO (Search Engine Optimization) to reach the right customers with positive ROAS.• Conversion tracking code implementation through Google Tag Manager and remarketing lists set up with proper funnel visualization in Google Analytics.• Monitoring and daily analysis of stats to optimize the parts of digital marketing campaigns accordingly.• Collaborated with in-house designers to generate creative media content.• Responsible for managing the overall web development, media, and marketing team.

• Formulated Search Engine Marketing & Search Engine Optimization (SEO) strategies to increase leads on client's digital touchpoints.• Generated brand awareness, traffic growth, and convert leads to customers using Content Marketing tools.• Designed and developed various landing pages for A/B – split testing.• Assisted senior management in improving operational efficiency of the company by visual reporting of the e-commerce sales.• Development of web analytics portal for traffic analysis and reporting.• Monitoring and daily analysis of stats to optimize the parts of digital marketing campaigns accordingly.• Configured strong demographic and device targeting for conversions optimization.

SMEC is a professional services firm recognized around the world for providing high-quality consultancy services on major infrastructure projects. SMEC has over 5,400 employees and an established network of more than 75 offices throughout Australia, Asia, the Middle East, Africa and North and South America. SMEC provides consultancy services for the lifecycle of a project to a broad range of industry sectors including: Transport; Hydropower & Energy; Water & Environment; Urban & Social Development, Resources (Mining, Oil & Gas); and Industrial & Manufacturing. SMEC also provides a 'whole of life' Asset Management solution across each of these industry sectors. As an Inter at SMEC• Studied and analyzed the working & structure of IT Department at SMEC• Performed Control & Troubleshooting for IT Department• Understood the structure & working of corporate sector of Oil & Gas• Attended a career counseling session

Real Estate is a strong market all over the world, and the strongest of Real Estate is the market of USA; with no specific search trends and high competitive ratings it is more than difficult to even achieve an optimal break even point for the company's revenue. . • Development of Internet Marketing Department & Strategies from scratch• Develop promotional campaigns with marketing team aimed at developing the company’s real estate business through increased traffic, improved conversion ratio as well as repeat buying.• Develop process of merging raw data from reporting sources, apply key insights and compare to Key Performance Indicators (KPIs)• Writing outstanding Ad copies.• Planning and Co ordination of website development Initiatives• Executive multivariate % A/B testing, analyze industry trends and behavioral consumer analysis; and work to improve conversion rates• Implement marketing strategy that increased traffic & Provide brief analysis of all online initiatives to measure ROI• Manage and Optimize day-to-day real estate marketing activities by effectively testing landing pages, social promotions, content, product placement and overall ecommerce funnel.• Working on the social media team to integrate the marketing and sales potential of the company’s social media assets in the e-commerce strategy.• Continually analyze website visitors from all marketing resources, identify customer segments, understand visitor path and monitor conversions from different prospects leads and potential customers• Identifying and implementing required strategies for increasing site traffic through organic search listings without being blacklisted;• Assist other team members for streamlining company Social media channels (e.g. Facebook, Twitter, Linkedin, Youtube, Printerest, and other media platforms)• Managing Marketing Management Tools: Google Web tools management for better Digital (for instance, AdWords, Analytics, Optimizer, WebMaster) improvement of website.