• Oversee daily operations, ensuring effective execution of workflows, resource management, and productivity.• Develop and implement standard operating procedures to improve efficiency, quality, and client satisfaction.• Manage operational budgets and maintain cost control to ensure financial goals are met.• Identify and pursue new market opportunities and partnerships to expand the company’s reach and enhance revenue.• Develop and implement growth strategies that align with the company's goals and vision.• Recruit, develop, and lead a high-performing team to achieve departmental and organizational goals.• Set performance objectives, conduct regular reviews, and provide mentorship and support to team members.• Foster a collaborative culture that encourages innovation, accountability, and professional growth.• Lead continuous improvement initiatives to streamline processes and enhance operational efficiencies.• Evaluate, implement, and manage technology solutions to support and scale operational and business growth.• Empower and connect the operation with the creative to drive growth-focused initiatives and maintain open communication.• Drive the development and execution of strategies to acquire new clients and expand existing partnerships.• Lead client pitches and presentations, showcasing the company’s value proposition and identifying client needs.

• Heading the Digital Department, overseeing all business activities in MENA & Asia. • Develop an overall digital marketing strategy and see through campaign implementation.• Create and implement the Digital Transformation Strategy. • Set digital marketing KPIs and monitor team progress, ensuring digital marketing campaign and organizational objectives are met. • Overseeing all the Paid Media activities, starting from setting up the annual budgets to achieving the agreed KPIs. • Sponsorship & Partners Management to achieve all agreed deliverables and campaigns.• Product Management of all CRM platforms & EDMs database.• Leading the Market Research and Analysis. • Publishers and Marketing Influencers Management. • Keep abreast of the latest digital trends and continued advancements in digital technologies and marketing best practices.

• Managing the digital department for EMAAR Group, overseeing all its business units, including Malls, Entertainment, Properties, Hospitality & International Market. • Working closely with international teams to prepare for new company acquisition and transformation. • Overseeing all the Paid Media activities, starting from setting up the annual budgets to achieving the agreed KPIs. • Build the annual fan acquisition strategies for U BY EMAAR (Loyalty Program) & Malls’ Apps. • Analyze the latest tools and trends in the market and bring them to action for the corporate success. • Leading internal trainings on new tools and processes. • Product Management of all CRM platforms & EDMs database.• Sponsorship & Partners Management to achieve all agreed deliverables and campaigns.

• Managing the digital work (360) of all EMAAR's business units, including Malls, Entertainment, Properties, Hospitality & International Market.• Paid Performance Management and Analysis to the daily media performance to guarantee achieving KPIs.• Setting up the annual budgets across all business units and setting digital revenue & ROAS.• Managing all digital KPIs related to websites, e-commerce sites, mobile applications, social media platforms and Asian Markets.• Managing & uplifting Emaar's Loyalty Program (U By Emaar).• Product management of all CRM platforms & EDMs database.• Leading the data analysis sector in the marketing department (locally & internationally).

• Key element in my scope is developing and managing the digital work of all Emaar Entertainment brands & Burj Khalifa.• Paid Performance Management and Analysis to the daily media performance in order to guarantee achieving KPIs. • Managing all Emaar's Entertainment platforms locally and globally to reach out to different markets. • Manage annual marketing budgets for individual properties for social and digital.• Create strategies to increase online traffic to the organization’s website and manage the digital agency to reflect all our campaigns, offers, deals & events on our websites.• Monitoring the daily sales through established E-Commerce sites. • Develop and maintain relationships and communication with key partners for each brand whether Retailers, operation & customer service to create solid marketing plans and serve as the primary point of contact for many of the properties.• Managing all digital KPIs for each asset, starting from SEO, SEM to Social Media Marketing & digital banners.• Establishing the tonality and brand guidelines for each established and upcoming asset.• Managing the agencies and internal team to reach the most efficient way.• Collecting & evaluating customer online feedback in order to improve the real experience on-ground.• Dealing with social & digital influencers to empower the campaign and increase exposure.

• Key element in my scope of work is managing and improving all Nakheel digital platforms for each asset. This is including Nakheel Malls and Hospitality.• Directing and managing all Nakheel Hospitality assets to reach the highest outcome in bookings and digital exposure. • Managing Nakheel Malls mobile application development and content development. • Build strategy and plan and execute marketing initiatives for new projects, on-ground activations in our assets, special social activations, shoots and rebranding campaigns.• Manage annual marketing budgets for individual properties for social and digital.• Create strategies to increase online traffic to the organization’s website and manage the digital agency to reflect all our campaigns, offers, deals & events on our websites.• Digitalizing all Nakheel assets and providing the latest solutions in the market to provide the ideal shopping experience.• Develop and maintain relationships and communication with key partners in our assets whether Retailers, operation & customer service to create solid marketing plans and serve as the primary point of contact for many of the properties.• Tracking the conversions and improving the percentages and numbers of footfall to the malls to guarantee the highest exposure. • Managing all digital KPIs for each asset, starting from SEO, SEM to Social Media Marketing & digital banners. • Developing the monthly paid media strategy based on the established objectives and managing the implementations. • Establishing the tonality and brand guidelines for each established and upcoming asset. • Managing the agencies and internal team to reach the most efficient way.• Collecting & evaluating customer online feedback in order to improve the real experience on-ground. • Dealing with social & digital influencers to empower the campaign and increase exposure.

• Key element in my scope of work is managing and improving all Nakheel Malls digital platforms for each asset. This is including Ibn Battuta Mall, Dragon Mart 1&2, Golden Mile Galleria, Pavilion Centers, Club Vista Mare and Jebel Ali Recreation Club. • Build strategy and plan and execute marketing initiatives for new projects, on-ground activations in our assets, special social activations, shoots and rebranding campaigns.• Manage annual marketing budgets for individual properties for social and digital.• Create strategies to increase online traffic to the organization’s website and manage the digital agency to reflect all our campaigns, offers, deals & events on our websites.• Develop and maintain relationships and communication with key partners in our assets whether Retailers, operation & customer service to create solid marketing plans and serve as the primary point of contact for many of the properties.• Tracking the conversions and improving the percentages and numbers of footfall to the malls to guarantee the highest exposure. • Managing all digital KPIs for each asset, starting from SEO, SEM to Social Media Marketing & digital banners. • Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness.• Establishing the tune of voice for each social platform and manage the agency to keep smooth operation. • Improving the user experience on the company’s website(design, content & usability).• Collecting & Evaluating customer online feedback in order to improve the real experience on-ground. • Evaluating competitor’s Digital strategies & creating plans to overtake them, especially the competition in this industry is high!• Manage advertising and public relations agencies, utilizing them as resources for brand and exposure! • Dealing with social & digital influencers to empower the campaign and increase exposure. • Creating award winning campaigns to deliver an outstanding retail experience.

* Translating client business goals and objectives into effective creative advertising strategies through strong planning of the execution of projects to meet the agreed KPIs and benchmarks.* Build up new accounts and set up their social system* Handling all the social accounts of Nakheel Malls and their on group activations* Develop strategies to link between the malls and their retailers* Coming up with social activations and strategies to link between the on ground live events and online users* Understanding the importance of creating communities and suggesting the perfect way to increase them* Uderstanding the Client main objectives and creating strategies to meet the agreed KPIs * Managing all the internal reports and analytical tools* Sign and manage influencers and brand ambassadors for full activations * Selecting the perfect influencer who fits the brand objectives* Launch and manage socially driven campaigns via influencers * Managing a full social team; Designers, Social Media Executives & Community Managers* Create and sustain new SM platforms for clients* Create conversation calendars and execute them* Using the latest social technologies in the market and implement them in real time campaigns (360, Pano, All Twitter tools, virtual Reality, YouTube interface & live content)* Building Media Strategies for all social media channels* Full brand budgeting and setting financial system & trackers* Profiling and macro creating the right target audience with the lowest cost (CPL, CPC, CPV, CPE & CPF) and highest results* Coordinating with PR companies and social awareness tools (Social News Accounts)* Liaise with creative and media management to execute client’s requests

* Focusing more on building full strategies to maintain and gain more clients to the agency. * Handling all kinds of Social Media channels for several clients. For example, Facebook, Twitter, YouTube and Instagram.* Award winner for axiom Extreme Testing Campaign. * Handling the community Management and general social media interactions for all clients.* Report generation for the performance of the clients.* Managing both online and offline advertising campaigns/activations. * Develop strategy from ideation to execution* Create and execute social strategies* Launch and manage socially driven campaigns via influencers * Create and sustain new SM platforms for clients* Manage paid media for social media channels* Liaise with creative and media management to execute client’s requests* English to Arabic translations and vice versa for multiple clients.* Content Creation.

* Handling all kinds of Social Media channels for several clients. For example, Facebook, Twitter, YouTube and Instagram.* Award winner for axiom Extreme Testing Campaign. * Handling the community Management and general social media interactions for all clients.* Report generation for the performance of the clients.* Managing both online and offline advertising campaigns/activations. * Develop strategy from ideation to execution* Create and execute social strategies* Launch and manage socially driven campaigns via influencers * Create and sustain new SM platforms for clients* Manage paid media for social media channels* Liaise with creative and media management to execute client’s requests* English to Arabic translations and vice versa for multiple clients.* Content Creation.