Co-Founder / Brand Director
CurrentAs a co-founder & brand manager, my role has been instrumental in establishing our brand as a leader on the exotic mushroom market.𝗕𝗿𝗮𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁• Brand Repositioning: Successfully led the rebranding of ECLO, focusing on circularity and sustainability, enhancing our industry reputation.• Brand Image Management: Oversaw the creation and maintenance of Eclo's visual identity, executing strategies across various channels.• Photography: Orchestrated photo sessions to capture Eclo's essence, ensuring a consistent and appealing brand image.• Social Media: Built a strong online presence, boosting community engagement and brand visibility.• Print Material: Designed and supervised the production of printed materials, strengthening brand recognition.• Press Management: Managed media relations to secure positive, extensive brand coverage.• Influencer Collaboration: Partnered with renowned chefs to promote our products, extending from menus to social media.• SEO and SEA: Implemented organic and paid search strategies, enhancing online visibility and driving quality traffic.𝗦𝗮𝗹𝗲𝘀 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁• Client Management: Cultivated relationships with clients, wholesalers, and restaurants, ensuring customer satisfaction and loyalty.𝗛𝘂𝗺𝗮𝗻 𝗥𝗲𝘀𝘀𝗼𝘂𝗿𝗰𝗲𝘀• Contract and Payroll Management: Supervised HR administration, ensuring efficiency and compliance.• Recruitment: Actively involved in the recruitment process, selecting talents contributing to Eclo's success.𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻• Mycelium Market Research: Conducted research on innovative mycelium applications, exploring new development projects.
