Assistant Director Of Digital Media
CurrentIn this capacity, I perform web analysis of school sites to refine marketing strategies and enhance recruitment and retention efforts each semester. I work with global teams to design and update content for the school's main and departmental pages. I scrutinize high volumes of data, develop deliverables' tone and aesthetic, and manage production timelines and budgets to deliver timely and cost-effective outcomes.Key highlights:⇨ I partnered with 200+ faculty members, 32 staff, IU creative teams, and vendors to drive communications and digital strategies.⇨ I improved paid advertising campaigns by establishing KPIs and interpreting valuable insights through data analysis that led to increased ROI and audience engagement.⇨ I developed compelling content for paid and organic social media while driving brand consistency and ensuring best practices.⇨ I managed semester-long social media strategies for a 41% increase in engagement and 11% follower growth over four years.⇨ I integrated school's digital signage system with IU's campus network to promote events to more than 3k students and visitors.⇨ I conducted WordPress theme training for 75+ faculty and equipping them with the necessary skills to autonomously manage and update departmental websites.⇨ I structured and oversaw student ambassador program and developed eight ambassadors per semester through mentorship to represent the school at events and in recruitment efforts.⇨ I created job descriptions and hired two direct reports in Digital Jag and Student Ambassador Coordinator positions to assigntasks to direct reports, align semester goals, and foster professional development.⇨ I improved donor, alumni, and student communications via Salesforce Marketing Cloud, which contributed to raising $1 million in scholarships over five years.
