Qi (Lawrence) Liu Email and Phone Number

Making anime AI waifu

• Lead a team of 5 and conducted qualitative market research for Disposable Dental Handpiece. Designed and moderated 2 focus groups of New York dentists. Performed concept tests and generated qualitative insights on users’ needs, preferences, and product features.• Designed a quantitative survey based on qualitative insights and distributed surveys to over 300 dentists. Performed cluster analysis by applying KNN algorithms into customer attributes data with R to segment customer behavior and projected expected market share.• Performed secondary research and estimated market size and sales margin. Analyzed production process and revised pricing strategy with updated break-even analysis, raising expected profit by 15%, reducing investment recovery time by 50%.• Lead a team of 4 for marketing operation in China, established and maintained business relationship with four major hospitals in Henan• Filed patent application in the US. Registered sub-branch LLC. Applied for FDA approval.

• Performed secondary research for China’s beer market for AB InBev. Produced report detailing metrics on wine, spirits and beer industries.• Analyzed the production capacity, demand product segmentation and consumption trend by beer subcategories and created a portfolio on leading companies in China, detailing, pricing structure, marketing strategies, and geographical distributions.• Performed strategy analysis with BCG matrix and Porter’s 5 Force. Suggested that although the overall industry consumption is going down due to the aging population, the consumption on medium and premium quality beer is expected to continue on a rising trend. Provided support data for future product positioning and marketing plan.

• Presented on the redesigning traffic toll system project to reduce traffic congestion using BeiDou Navigation Satellite System, incorporating Union Pay auto electronic transaction.• Researched on parking payment solutions in other countries to draw implications• Designed and proposed an alternative automated parking system model utilizing QR code based payment system and mobile application

• Estimated profitability of partnering with Li Sha Zhi Di Co., Ltd on four local real estate projects• Negotiated and edited contracts with sales subcontractors• Contacted 20 potential investors and persuaded 5 to participate in the further discussion for the private financing of Real Estate project• Coordinated meetings with municipal government officials and attended as liaison