- Build NPD process with integration of Design function, support to identify and achieve near and long term goals.- Set Asia Design Center, budget and create a multifunctional design team, build a trusting relationship, and a creative and productive environment.- Product Development & Strategy. Deliver contemporary decorative & innovative products cross regions to trigger customers’ needs and gain market share. Conduct 2015 – 2020 product strategy and development, rebrand Formica… Show more - Build NPD process with integration of Design function, support to identify and achieve near and long term goals.- Set Asia Design Center, budget and create a multifunctional design team, build a trusting relationship, and a creative and productive environment.- Product Development & Strategy. Deliver contemporary decorative & innovative products cross regions to trigger customers’ needs and gain market share. Conduct 2015 – 2020 product strategy and development, rebrand Formica impression with creative marketing tool, capture new residential market opportunity with breakthrough sales growth up to 20%.- Project management on cost effective programs cross function with 10%-50% cost saving achievement.- As brand creativity representative, enhance Formica Asia design leadership via various of activities, e.g. public speech, video interview, design forum, etc.- Suppliers strategy and 3rd party agency management. Show less

- Set Design Driven competence in Research to achieve Design Driven innovation business pillar.- Build the bridge between design team and BU departments and Philips Research, define the way of working and process.- Collaborate with global team, identify creative opportunities for business growth, create strategies and innovation program proposals, including scoping for new programs, program schedule and budget preparation.- Build brand identity, lead design efforts through all… Show more - Set Design Driven competence in Research to achieve Design Driven innovation business pillar.- Build the bridge between design team and BU departments and Philips Research, define the way of working and process.- Collaborate with global team, identify creative opportunities for business growth, create strategies and innovation program proposals, including scoping for new programs, program schedule and budget preparation.- Build brand identity, lead design efforts through all phases, from research / strategy to concepts and development delivery. Successfully brought connected LED lamp innovation to market for 2013 & 2014 with patents & Red Dot Award, over 10 products play key roles on global market.- Support on market activities, e.g. Public Design Session. Show less

- Lead analysis and survey activities for latest Asia trend and lifestyle, be part of global team defining Kohler new opportunity and products’ strategy with team for coming 3-5 years.- Lead team on powerful design proposal and navigating end-to-end product life cycles for kitchen and bath, work closely with R&D, marketing, supply chain and other departments. Created brand new concept for kitchen cabinet 2011, won 2009 China's Most Successful Design Award of multitask sink design.- Set… Show more - Lead analysis and survey activities for latest Asia trend and lifestyle, be part of global team defining Kohler new opportunity and products’ strategy with team for coming 3-5 years.- Lead team on powerful design proposal and navigating end-to-end product life cycles for kitchen and bath, work closely with R&D, marketing, supply chain and other departments. Created brand new concept for kitchen cabinet 2011, won 2009 China's Most Successful Design Award of multitask sink design.- Set Kohler Kitchen design team in Asia Pacific studio.- Internal design training and external design speech to promote Kohler products and brand. Show less

- Conduct design research and propose trend, support on ZTE mobile design strategy. Configuration check and technique evaluation. Negotiate design with international operators to carry out best solutions. Improve product according to market feedback. E.g. MetroPCS 2008 & Sprint Wimax 2008 music phone.- From March 2007 stay in USA to dive deep into consumer needs. Planned the 2009 Sprint TV phone with market specialists via USA marketing research and analysis, finally win the deal from… Show more - Conduct design research and propose trend, support on ZTE mobile design strategy. Configuration check and technique evaluation. Negotiate design with international operators to carry out best solutions. Improve product according to market feedback. E.g. MetroPCS 2008 & Sprint Wimax 2008 music phone.- From March 2007 stay in USA to dive deep into consumer needs. Planned the 2009 Sprint TV phone with market specialists via USA marketing research and analysis, finally win the deal from Sprint. Successfully rebranded and planned TD Entertainment phone for 2008.- Trend report 2007-2008 as product guide. Show less

- Market survey & trend analysis. Offer guideline and customize strategy for product development.- Lead team effectively carry out new ideas into reality and support sales dept. on various products to get large amount of orders from existing customer.- Collaborate with sales dept. to exploit potential customer as well as market. E.g. In charge of the whole process for developing “One Dollar Sale” Program and end up in winning several million dollars orders from Target.

- In charge of designing and developing TOTO series sanitary products based on market survey and competitive benchmark. Finish drawing according to customer’s requirement. Search for proper supplier to achieve product’s characteristic. Cooperate with QA and production dept. to guarantee quality of product and the efficiency of mass production.- Design Crystal Cabinet Set for 2005. Got positive appraisement from market, successfully obtained market share and enhanced turnover.