Qi Liu Email and Phone Number

As a part of my personal projects, Path/of aims to simplify the process of choosing, buying, and using supplements for Chinese consumers by providing supplements recommendation programs and customized daily supplements packs.As the founder of this project, I initiated marketing research, designed products, and executed marketing strategy.

- Initiated market research studies and analyzed findings to understand customer and market opportunities, and drove design, development, and distribution of the company's product based on those marketing research outcomes- Setup and executed the company's online marketing strategy utilizing social networks and discussion boards, successfully built a brand identity among the company's target customer groups- Utilized Amazon's programs such as Ad program, add-on program… Show more - Initiated market research studies and analyzed findings to understand customer and market opportunities, and drove design, development, and distribution of the company's product based on those marketing research outcomes- Setup and executed the company's online marketing strategy utilizing social networks and discussion boards, successfully built a brand identity among the company's target customer groups- Utilized Amazon's programs such as Ad program, add-on program, subscription item program, and prime program to promote the company's products on Amazon, as a result, the company's products ranked top 3 in their categories and top 5 in keyword search results on Amazon thus achieved strong online presence and sales within 3 months Show less

- In charge of overall online marketing strategy, including social media, email, and platform (amazon, ebay, etc) campaigns- Helped the company to achieve the dominant position in online ranking on Amazon, and increased the monthly sales by 1300% during my time in position- Established guidelines for building a brand and ranking optimization on shopping platforms such as Amazon and ebay, those guidelines have become the backbone of the company's online marketing… Show more - In charge of overall online marketing strategy, including social media, email, and platform (amazon, ebay, etc) campaigns- Helped the company to achieve the dominant position in online ranking on Amazon, and increased the monthly sales by 1300% during my time in position- Established guidelines for building a brand and ranking optimization on shopping platforms such as Amazon and ebay, those guidelines have become the backbone of the company's online marketing practice- Mentored and guided marketing department employees ensuring all were trained in product and platform knowledge and capable of performing assigned duties- Managed the collaboration between US and China online marketing teams and built a framework for internal activity collaboration Show less

- Designed materials demonstrating revised business plans and typical financial path for Start-ups, i.e. info about our investing process, materials about seed level investment and pre-ipo investment process, etc. - Helped modifying client's business models and suggested viable solutions to CEO or department manager - Designed a performance based salary system for a client’s marketing department

- Analyzed industry data and interviewed major players in the industry to conduct a market research about micro-finance industry- Involved in the process of designing JiYuan Government Guide Fund and helped making presentation materials

- Used DMAIC to examine and analyze the process for reviewing and approving capital investments for energy saving projects - Identified capital process issues and recommended modifications, whose implementation is forecasted to reduce processing time by 2.5 weeks- Modified and consolidated spreadsheets used in the capital review process; implemented Carbon Valuation, NPV, and IRR into Capital Request Form, which originally only used Payback valuation

- Created a tree diagram to help team members to organize their ideas, which motivated them to produce quality recommendations - Analyzed data and product reviews on beer rating websites to find out the key selling attributes of the product - Composed, distributed, and analyzed an exploratory research survey to form actionable recommendations

- Translated and published news from IGN and Kotaku.com- managing discussion forums