Color defines the way we experience the world. At Datacolor we support our customers with solutions to ensure accurate color of materials, products and images. Industries and creative professionals trust our color management solutions to deliver the right color experience, while saving time and money. Our instruments, software, expertise and customer support have set the standard assuring color accuracy around the world for more than 50 years.

• Lead integrated campaigns by aligning central & field marketing, demand generation, PR, and channel marketing for the top 5 growth areas for the enterprise business group. • Lead cross functional team to improve Enterprise web presence, search-ability and increase lead generation• Identify content gaps and create profile-based navigation that better addresses prospect needs • Working closely with the web team to redesign the site architecture to create a better browsing experience for the visitors and to improve conversion rates• Leverage social media channels to improve enterprise site SEO. • Implement in-bound marketing tool to track prospects, convert to leads and analyze success of various marketing campaigns• Managed successful marketing campaigns supporting various key initiatives in the areas of Security, Healthcare, Education, Hospitality, Finance, and Eco-Sustainability. • Developed and implemented integrated marketing campaign plans in responsible areas that incorporated aspects of online, print, and live marketing. • Launched the company’s first virtual 3D selling tool targeting the hospitality vertical resulted in: 10 fold increase in web traffic, 50% reduction in bounce rate, increased monthly web leads from 0 to 32 on average, over 350 active users from internal sales and business partners. Campaign awarded by MLC as the 2009 B2B Marcom Award winner.• Lead the creation of “Connected Education”, a persona based virtual tool targeting higher education institutions. Result in 130 active users within the first 2 weeks of release. • Lead the messaging campaign for Enterprise Security business unit, built the Open. Trusted. Dynamic. Campaign including a user-centric website, a security blue print design, and media placement plan. • Managed a successful viral campaign promoting the company’s mobile security solution.

• Developed tactical marketing plan to achieve $17 million revenue target. • Established sales value chain from lead generation and sales to support and maintenance for the group’s first hardware product. • Created and validated pricing strategy and upgrade policy. • Developed detailed competitive benchmark analysis. • Established and managed strategic alliance, co-marketing and reselling relationship. Created alliance framework for the business unit, resulted in 3 new relationships and increased market awareness and sales funnel.• Supported various sales activities from sales presentations, product demos, RFx responses to proposal generation. • Created business value focused marketing collateral to support sales and product management for various assurance, provisioning and engineering products.• Led the provisioning marketing team and created an effective working relationship between product management, marketing, sales and development.

• Developed and implemented Internet caching product marketing plan that clearly defined target market segments, competitive landscape, strategic partnerships, specific marketing programs and promotional activities. • Identified key market opportunities that resulted in increased unit sales by 20%. • Generated over $200,000 operating savings by soliciting strategic partner to commit to 60% of the budget. • Cultivated and managed alliances with third party vendors. • Assisted in developing of alliance agreement and product develop agreement. • Lead to many successful join marketing program with revenue of approximately $800,000 per year. • Lead the internal “start-up” team to focus on new market opportunity, Internet infrastructure. • Played a key roll in “spherical branding” process to develop new brand positioning including leading primary research, brainstorming and focus groups.