Qian Long Email & Phone Number

Beijing, China

•Manage China Official Website content and on-site SEO via WordPress, ensure good customer experience by optimizing webpages, URLs, metadata, sitemap, etc•Identify and implement optimal off-site SEO strategies, recommend effective keywords in support of content creation, explore possible earned resources on authoritative portal sites for backlink building•Operate multiple Google Ads accounts to directly drive traffic and revenue, cooperate with vendors regarding other paid search channels and promotions, monitor and visualize data performance via Power BI dashboards•Increase social discoverability and brand awareness by creating original posts through different social media channels on a weekly basis, as well as providing support to online & offline exhibitions•Achieved websites' organic traffic increase by 30% on average, paid search impressions increase by 50%, social media views increase by 50%, and significant increase in other key metrics such as CTR and conversion rate

Boston, Massachusetts, United States

•Performed daily search marketing analysis including keyword research, website crawling and traffic monitoring with the help of SEO tools such as Ahrefs, SEMrush and Screaming Frog•Audited client’s website before developing further optimization strategies, conducted analysis covering indexation, crawlability, accessibility and site structure•Implemented on-page optimization for 10+ clients, developing on-site body content and metadata including but not limited to titles, h1 tags, meta descriptions, and image alt texts•Tracked site traffic via Google Analytics and Google Tag Manager, then drafted monthly reports in Google Data Studio to visualize website performance for B2B clients•Improved website user experience by fixing technical issues via HTML, CSS, or CMS

Beijing

•Collected primary and secondary data from research projects, cooperating clients, and search engines, then structured and stored valuable data in the company’s database via MySQL•Leveraged SQL queries to clean and process data, then applied statistical models such as regression and classification via SPSS and AMOS to discover profitable opportunities and support strategic decisions•Participated in five market research projects, responsibilities included collecting demands from cross-functional teams, organizing structured and unstructured data from search engines and databases, as well as designing questionnaires and research panels•Published an insightful data-driven report on the company platform every two weeks with exploratory descriptive analysis and data visualization, receiving more than 25,000 views in total•Enhanced the ranking of the company’s official website in Baidu, the most popular search engine in China. Applied methods included keyword optimization, paid search marketing, AB testing, and news feed advertising

New York City

•Maintained trading software with daily trading data gathered from multiple sources, including daily fills, cancelled orders, working orders, and rejected orders, then visualized profit status with Excel•Provided technical (trading) analysis to identify forex trading opportunities and determine trading volume based on past trading performance and price changes, presented valuable findings in PowerPoint•Simulated foreign exchange trading and futures trading with Ideal trader, an internal software, summarized trading performances to serve as references for real financial deals•Conducted email marketing campaign based on CRM tools, editing marketing emails then applying A/B testing to lock in the best templates. Significantly increased conversion rates after launching•Assisted in the optimization of the company’s website, achieved by adding multi-language compacity to the web pages as well as redesigning the page layout and redirecting links

Master Of Science-Candidate, Marketing Analytics

Bachelor'S Degree, Finance