Qianna Smith Bruneteau Email & Phone Number

New York, New York, Us

The AIC is the sole not-for-profit membership trade association in the U.S., created by and for career creators. The Council strives to advance knowledge sharing, creator business development, professional standards for career creators, social advocacy, research of the digital economy, and public goodwill for the influencer marketing trade. We are a digital-first community of entrepreneurs fueling the creative, the storylines, and the success behind the multi-billion dollar influencer marketing industry in America.A first-to-market concept, the AIC launched with a vision to usher in a new era of legitimacy and professionalism for career creators. At the 2021 Influencer Marketing Awards, the AIC won for ‘Best Industry Initiative.’ This recognition marks the impact of the Council’s contribution to this space in less than a year.− As the Executive Director of the AIC, provide vision, operational strategy, and organizational leadership of the trade association, including the day-to-day management of the Leadership Team, membership committees, and volunteers− Serve on the AIC Board of Directors as a representative of the Leadership Team− In coordination with the Board, lead strategic planning to advance the AIC mission− Develop collaborative programs and partnerships with other creator-first businesses, social media apps, marketplace platforms, and nonprofits − Liaise with regulators and legislators regarding policy that impacts creators

Purchase, New York, Us

− Developed the strategy for creating the USTA’s social media department− Established the foundational capabilities for enabling an award-winning social media strategy and execution− Set the social media strategy, goals, competitive benchmarks and success KPIs− Oversee execution of paid media Sample Achievements− Repositioned brand from @ustennis to @usta to elevate identity and increase USTA awareness and search− 10th Annual Shorty Awards Winner for Best Celebrity Influencer Campaign on Snapchat. The team was also honored as a finalist in 5 categories − 3rd Annual Social Good Shorty Awards finalist in 6 categories. The Social Good Awards raise global awareness around the positive impact brands, agencies and nonprofits can have on society− Secured and produced world no. 1 Rafael Nadal’s first Facebook live− Led female empowerment campaign #ShelSUSTAEmbraceAll securing the likes of Serena Williams and Maria Sharapova to lend their voices on the importance of women in sports and pay equality− Delivered the concept and secured partnership with NASA for the first tennis match in space, #TminusNetGeneration, with astronaut Drew Feustel − Initiated the concept of ‘Art Courts’ e.g. turning tennis courts into playable works of art through the partnership of 5 local artists in 5 cities, to celebrate the importance of public tennis courts for the 50th Anniversary of the US Open in partnership with Chase− Envisioned #USOpenxSpectacles becoming the first Grand Slam to have Snapchat Spectacles Snapbots onsite for fans and brokered the deal for the first tennis lens in America on the Snapchat app− Developed media/influencer lists for campaign amplification. Pitched stunts to media outlets to drive awareness within the social media space− Established Gen Z centric social media influencer ambassador program called the Net Set. Recruited 100 Instagrammers, ages 5 to 18, for the Net Generation brand to create an authentic narrative from a USTA lens on youth tennis

New York, Ny, Us

− Established the social media department at Saks Fifth Avenue− Managed in-house content team and freelance network of writers, photographers and videographers − Oversaw the copy and content production for all platforms including the SaksPOV blog, Facebook, Instagram, Twitter, Pinterest, Snapchat, Tumblr and YouTube− Responsible for elevating and expanding the custom content direction, video, building brand affinity, driving demand, and paid content− Repositioned brand from @s5a to @saks to communicate more effectively with users− Hosted mega influencer in-store events and annual Paris Fashion Week influencer dinner− Secured ‘social media models’ and influencers for custom brand content with the likes of Fendi, Chloe, Stuart Weitzman amongst othersSample Achievements− First luxury retail to make Instagram shoppable via Curalate's Like2Buy platform− First luxury retail to create a 360/VR video on YouTube that showcased 30 top beauty brands into one dynamic experience− From strategy to hands-on execution, crafted the first social media video campaigns for Saks with brands that included Chanel, Louis Vuitton, Chloe, Fendi and Dior− Launched the shoppable selfie UGC hub, #SaksStyle saks.com/SaksStyle, a social media revenue driving platform− Crafted the strategies for Saks’ entry into Puerto Rico leveraging shoppable videos on YouTube and in Canada using Snapchat− First luxury retailer to use Meerkat streams for Fashion Week pulling 3 points of view simultaneously: front row, backstage and from the photo pit

Seattle, Washington, Us

− Collaborated with business groups across channels – Fashion Office, Buyer’s, Site Merchandisers and Marketing – on communication plan to customers across multiple touch points to elevate Nordstrom’s trend relevancy and execution of a consistent and cohesive Fashion and Beauty point of view− Researched and pitched blog content ideas to Site Merchandisers and Marketing during creative business reviews in support of divisional and multi-divisional campaigns, designer launches, lookbooks and video experiences on Nordstrom.com− Wrote special campaigns on Nordstrom.com working with Marketing to provide cutting edge copy solutions that drove demand and engagement across social channels that reached 7 million+ followers− Attended New York and Paris Fashion Weeks, jointly with the buying teams and produced on-trend content for the Nordstrom blog (The Thread) and drove awareness to the Designer Collections, Women’s Apparel, H&A and Shoes offer− Led custom content generation and secure exclusive vendor partnerships for the Nordstrom Fashion Week Hub, driving over $1 million in demand− Represented Digital Creative at Fashion Office annual trend and prediction focus groups, aiding in the development of the company wide Fashion and Beauty editorial calendars and creation of mood broads that visually identified big seasonal messages− Maintained vendor and blogger relationships to secure exclusive content features on The Thread− Managed content calendar to create a multi-divisional editorial experience for customers− Oversaw workflow of 5 blog contributors to ensure SEO best practices, image guidelines and copy reflect the Nordstrom brandSample Achievements − Secured Sarah Jessica Parker as the company's first celebrity guest editor for The Thread blog − Established and advanced content franchises e.g. Behind the Seams, In the Studio & Models On The Move − exclusive to the Nordstrom blog that inspired, engaged and drove awareness to the Nordstrom offer

Provided PR and content marketing services for cycle 1 of Tyra Banks' spin-off 'Asia's Next Top Model', which premiered as the #1 TV show in Pan-Asia. Wrote press releases, media materials and media kit for show and cast. Implemented robust social media strategy on Facebook, Instagram, Pinterest and Twitter to expand online presence and awareness of show. Worked closely with sponsors including Harper's Bazaar Singapore on marketing initiatives. Partnered with judges and show guests on custom content initiatives including live streamed interviews, Twitter chats & fan building moments.

New York, New York, Us

Fashion Q+A (Q+A) is the ultimate online fashion magazine dedicated to covering emerging and established design talent worldwide.At Q+A, led the content platform and voice for both FashionQandA.com as well as our European focused sister site FashionQandA.co.uk. Being in a high visibility position and the most senior person on the team, I took creative ownership of a small boutique website and transformed it into an internationally respected brand. Leading a small, but mighty team, we produced original and dynamic content.Additional responsibilities at Q+A included, engaging and growing the readership organically, creating customized Fashion Week landing pages, developing advertising strategies for branded content, and managing the direction and topicality of our published content. I also wrote and edited exclusive designer Q+As, style and trend shopping guides and oversaw the production of our monthly fashion editorials.

New York, Ny, Us

Provided high-fashion and celebrity style focused content to site; Represented site at Mercedes-Benz Fashion Week New York and provided runway show reviews and backstage beauty commentary; Wrote all Oscar and award season fashion content, including red carpet predictions and establishing ‘BV Best in Beauty Oscar Awards’; Contributed original content within the AOL networks.

New York, Ny, Us

Created fresh textual and graphical content for the ‘Fashion & Beauty’ and ‘Hair’ channels of the site. Represented ESSENCE.com at events, market, Fashion Week New York and press appearances. Managed editorial calendar, editorial assistants, freelancers and promotional writers producing original copy for channels. Created content partnerships with sites including InStyle.com, People.com and InStyle Weddings within the Warner Bros. and Time Inc. title groups. Developed content packages for special events including Fashion Week New York, Annual Holiday Gift Guide and ESSENCE Black Women in Hollywood Luncheon that integrated copy written by the fashion and beauty editorial teams from the magazine and myself. Illustrated and identify the beauty position for ESSENCE.com that was presented at the annual Personal Care and Products Council by the President and Beauty and Cover Director of the magazine.

Master'S, Fashion Journalism

B.A., Political Science/Pre-Law