Qi Hong Fou Email & Phone Number

Singapore

Singapore

Singapore

• Conceptualised digital marketing campaigns for major online activations while facilitating the creative briefing and execution across digital channels such as SEM, Display Ads, and Affiliate Marketing.• Employed Analytics 360 and Google Ads to analyse campaign performance and provide key insights to stakeholders.• Leveraged Uniqlo's internal CRM tool to support digital marketing efforts.• Managed and optimised affiliate partnerships to enhance traffic, sessions, and conversion rates on UNIQLO's digital platforms.• Led data analysis projects on affiliate and sales data, providing actionable insights and sales forecasts.• Webpage creation setup of mobile and PC marketing pages with UNIQLO's Content Management System (CMS).

Singapore

Growing the brand through building meaningful communities and collaborative partnerships in the offline space. • Executed multiple campaigns, notably the 'ShopBack Feels Good' Campaign which spanned across 5 different CapitaLand malls, acquiring over 13,000 NCs• Partnerships with student community, including NUS and SMU (NUS Student Life Fair & SMU Bondue)• Managed team of 38 KOLs• Utilised data-tracking tools to monitor and optimize key metrics across channels

Bachelor Of Business Administration - Bba

NUS Business Major, specialising in Marketing and Business Analytics Activities: - Project Director, Bash - Captain, Temasek Hall Table.

Bachelor Of Business Administration - Bba

Student Exchange Program

A Levels

Activities: - DHS Table Tennis | C Div, B Div, A Div | Nationals Top 4 - Team Lead for Corporate Social Responsibility (CSR) case.