Director, Mac Cosmetics Global Online Marketing And Business Strategy
CurrentLead Global online/e-commerce strategy for MAC Global focusing on new product launches, hero product strategy and key initiatives (gifting, digital experience, etc) on Brand.com across regions. Define consumer journey via site merchandising, enhanced pages, digital experience, UI/UX, and Omni experience.Lead and take ownership of business review, data integrity and strategic planning and presentation for the entire MAC Global Online business. Monitor and analyze sales data, site KPIs, and product performance to inform trend and provide insights & recommendations. Closely work with finance team on defining fiscal year targets and progress, as well as long range planning. Strong presentation skills including strategy deck building and public presentation to leadership. Built excel and deck templates from scratch for data analytics, business review, marketing launch book and localization guidelines. Partner with China to define and oversee Global online strategy for key shopping moments campaigns on TMALL, JD.com, and Douyin (TikTok). Recent success: MAC was #1 prestige makeup brand in Queen’s Day 2023 on TMALL; #1 on TMALL, #2 Douyin and #3 on JD for the 618 campaign 2023.Partner with APAC to define Global strategy for Lazada and Kakao Gift. Recent success: #1 prestige makeup brand on Lazada for 5 consecutive years Partner with EMEA to define Global strategy for Zalando, Douglas and other emerging retailers.
