Qinglin (Liam) Yu

Qinglin (Liam) Yu Email and Phone Number

Marketing Manager @ Roborock
Shenzhen, Guangdong Province, CN
Qinglin (Liam) Yu's Location
Shenzhen, Guangdong, China, China
About Qinglin (Liam) Yu

Qinglin (Liam) Yu is a Marketing Manager at Roborock. They possess expertise in microsoft office, microsoft excel, english, powerpoint, microsoft word and 13 more skills. Colleagues describe them as "Liam is not just your typical media buyer. He’s what I would call a strategic media planner with a strong branding mindset. I was lucky to have him as part of Velotric’s team. We have not only quickly adapted to the latest performance marketing trends but have also established a truly modern DTC approach to our creative process internally. He’s also very calm and super-rational when it comes to any challenges. I truly enjoyed working with Liam and generating sparks or different marketing ideas. Definitely one of the best and most professional marketers that I have worked with."

Qinglin (Liam) Yu's Current Company Details
Roborock

Roborock

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Marketing Manager
Shenzhen, Guangdong Province, CN
Website:
roborock.com
Employees:
61
Qinglin (Liam) Yu Work Experience Details
  • Roborock
    Roborock
    Shenzhen, Guangdong Province, Cn
  • Roborock
    Regional Marketing Manager
    Roborock Jan 2024 - Present
    Beijing, Beijing, Cn
  • Velotric
    Performance Marketing Lead
    Velotric Oct 2022 - Jan 2024
  • Roborock
    Digital Marketing Lead
    Roborock Sep 2018 - Nov 2022
    Beijing, Beijing, Cn
    1. Develop and execute user acquisition strategies tailored to our products, and deliver on user acquisition (sign-ups, purchase, etc.) goals at scale.2. Manage performance metrics and budget tracking while ensuring learnings are shared and integrated into the team’s workflow.3. Explore and identify new opportunities and strategies that will assist with scaling our acquisition and business growth efforts sustainably.4. Regularly gather market feedback to further improve effectiveness of E-Commerce marketing strategies/plans/tools
  • Oneplus
    Conversion Marketing Specialist
    Oneplus Jan 2018 - Aug 2018
    Shenzhen, Guangdong, Cn
    Manage Paid Search/Display campaigns for North America/Europe/India Market.Optimize conversion campaigns performance and achieve the sales goal.
  • Wondershare Technology
    Sem Specialist
    Wondershare Technology Dec 2015 - Dec 2017
    Burnaby, British Columbia, Ca
    In charge of the PPC/SEM Campaigns for the product Data Recovery with Google Adwords/Bing in the Global Market.1. Day-to- day campaign management activities for paid search and display campaigns, optimization of SEM campaigns based on SEM best practices, including account structure, keyword research, landing page testing, ad text creation, bid management, etc.2. Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.3. Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Wondershare Technology
    Online Operations Specialist
    Wondershare Technology Dec 2014 - Dec 2015
    Burnaby, British Columbia, Ca
    1. Operation of French official Website, develop the market awareness of the local market, according to the functions of the products and the needs of the consumers.2. Working with the Content Management System to create and distribute the website content based on the functions of the products and the demands of the consumers, also familiar with the SEO practices to make a good impression with Google and move the website up the rankings list.3. Develop and maintain the relationship with the french local online media, in order to promote the products and increase the brand awareness in the local market.4. Create a regular content publishing schedule for our social channels (Facebook/Twitter/Youtube). Maintain the relationship with our customers on the social media.
  • Oppo
    Overseas Brand Management Executive
    Oppo Aug 2014 - Nov 2014
    Shenzhen, Guangdong, Cn
    - Assist brand manager in charge of the brand management in Algerian market,overseeing all brand promotion activities, such as: media planning and buying, POP materials production, brand VI monitoring, creative, social media, public relations activities and promotional activities. - Develop of digital and traditional media branding platform. Routine proactive maintenance of media relationship. - Develop and maintain relationships with advertising, PR agencies; monitoring, supervision and evaluation of regional marketing and branding activities. - Responsible for the regional marketing research of local consumers' behaviors and industry situation, according to the findings to develop brand strategy. - Weekly reporting progress and plans to headquarters to follow up the implementation of the global brand strategy.

Qinglin (Liam) Yu Skills

Microsoft Office Microsoft Excel English Powerpoint Microsoft Word Teamwork Research French Public Speaking Photoshop Team Leadership Market Research Time Management Leadership Marketing Communications Human Resources Management Marketing

Qinglin (Liam) Yu Education Details

  • Neoma Business School
    Neoma Business School
    Global Management
  • Guangdong University Of Foreign Studies
    Guangdong University Of Foreign Studies
    French Language And Literature

Frequently Asked Questions about Qinglin (Liam) Yu

What company does Qinglin (Liam) Yu work for?

Qinglin (Liam) Yu works for Roborock

What is Qinglin (Liam) Yu's role at the current company?

Qinglin (Liam) Yu's current role is Marketing Manager.

What schools did Qinglin (Liam) Yu attend?

Qinglin (Liam) Yu attended Neoma Business School, Guangdong University Of Foreign Studies.

What are some of Qinglin (Liam) Yu's interests?

Qinglin (Liam) Yu has interest in New Technologies, Digital Photography, Social Services, Travel.

What skills is Qinglin (Liam) Yu known for?

Qinglin (Liam) Yu has skills like Microsoft Office, Microsoft Excel, English, Powerpoint, Microsoft Word, Teamwork, Research, French, Public Speaking, Photoshop, Team Leadership, Market Research.

Who are Qinglin (Liam) Yu's colleagues?

Qinglin (Liam) Yu's colleagues are Justin Zhang, Zoe Yibing Chen, 潘天明, Mert Dur, Hoa Le, Yufan Lai, Adam Zhang.

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