Qing Y. Email & Phone Number

中国 上海市

中国 上海市

Key Clients: adidas, L'Oréal - Biotherm Paris, etc.✦ Responsibilities:- Led client relationships and projects for adidas brand IMC and cross-category digital social marketing communications in China.- Oversaw brand loyalty program revamp strategic planning and core creative conception for Biotherm in China and North Asia markets.- Secured XX million in new business.✦ Achievements: adidas 2022 FIFA World Cup Brand Communication IMCPhase 1: Online Warm-up:… Show more Key Clients: adidas, L'Oréal - Biotherm Paris, etc.✦ Responsibilities:- Led client relationships and projects for adidas brand IMC and cross-category digital social marketing communications in China.- Oversaw brand loyalty program revamp strategic planning and core creative conception for Biotherm in China and North Asia markets.- Secured XX million in new business.✦ Achievements: adidas 2022 FIFA World Cup Brand Communication IMCPhase 1: Online Warm-up: adidas Metaverse Livestream x Douyin Super Brand Awards1. 0-1 originally developed the brand avatar and metaverse for World Cup themed livestream.2. Achieved high exposure and boosted product GMV during the campaign period, accelerating follower and member growth.3. Won the "E-commerce Silver Award" at the 2022 Shanghai International Advertising Awards.Phase 2: Brand IMC #足球还是这么好# ("When Football Is Everything, Impossible Is Nothing")1. Increased brand search volume and strengthened brand credibility in the sports sector via high media value generation.2. Set new records for brand-owned social media content performance.3. Drove significant traffic to e-commerce via multi-channel communication. Show less

上海

Key Clients: H&M, Calvin Klein, etc.✦ Responsibilities:- Led client relationships and projects for brand social media and CRM marketing communications, incl. both yearly always-on and ad-hoc campaigns.- Implemented and optimized brand mar-tech marketing, ensuring seamless omni-channel integration.- Operated social and CRM marketing campaigns.- Managed influencer marketing initiatives.✦ Achievements:1. Accelerated growth in brand follower acquisition and… Show more Key Clients: H&M, Calvin Klein, etc.✦ Responsibilities:- Led client relationships and projects for brand social media and CRM marketing communications, incl. both yearly always-on and ad-hoc campaigns.- Implemented and optimized brand mar-tech marketing, ensuring seamless omni-channel integration.- Operated social and CRM marketing campaigns.- Managed influencer marketing initiatives.✦ Achievements:1. Accelerated growth in brand follower acquisition and member loyalty.2. Enhanced social and CRM conversions to boost e-commerce business. Show less

Shanghai

Brand product campaign planning & project management for healthcare brand Swisse.

上海 杨浦区

✦ Responsibilities:- Responsible for East Territory digital marketing planning and execution, including city insight-driven campaigns ("Just Do It" series), product campaigns, and year-round Nike membership events.- Collaborated across departments with various Nike sports categories (basketball, running, sportswear, women's, training, kids, football).- Operated brand social accounts, including Weibo and WeChat.- Managed external partnerships with X brands, artists, influencers… Show more ✦ Responsibilities:- Responsible for East Territory digital marketing planning and execution, including city insight-driven campaigns ("Just Do It" series), product campaigns, and year-round Nike membership events.- Collaborated across departments with various Nike sports categories (basketball, running, sportswear, women's, training, kids, football).- Operated brand social accounts, including Weibo and WeChat.- Managed external partnerships with X brands, artists, influencers, communities, digital agencies, etc. ✦ Achievements:- Nike High School Basketball League Brand IMC | “You Only HBL Once” #一生只有一次耐高# 2017-18 & 2018-19 Seasons1. Enhanced consumer engagement and member loyalty via seamless O2O and E2E event experiences.2. 0-1 Established a local social community account.3. Elevated e-commerce engagement performance through immersive brand storytelling.- Nike Kids Run | 2018 “Don't Call Me Baby” & 2019 “That's What We Call Play”1. Achieved significant membership conversion from the local partner Shanghai Marathon community through an upgraded digital experience.2. Established local editorial content Vlog episodes for families and kids, achieving good social performance.- Nike Shanghai 001 Flagship Store Opening Brand Campaign | 20181. Achieved the highest historical readership on the Nike WeChat account & secured top social search volume on Weibo and RedBook by crafting stories highlighting the store experience and services.- Other Projects:• 2018 Nike On Air Global Design Competition | Shanghai, China (Nike x Edison Chen and other trend artists and organizations) • 2018-19 Nike Just Do It Campaign | "Shanghai Never Enough" #上海没个够# • 2018-19 Jordan Flight Club x NBA 5v5 Basketball Tournament Show less

Shanghai

Key Client: Mondelez - OreoResponsible for client and project management of brand product IMC campaign planning, creative development, and all executions.✦ Achievements:1. Increased Oreo brand penetration and product sales following the campaign launch.2. Collaborated with Meitu Group to enhance the youth appeal and digital presence of the Oreo brand.

Shanghai

Key Client: Pernod Ricard China - MartellResponsible for client and project management for the cognac brand Martell family and other red wine and whisky brands of Pernod Ricard China. With 50% of the focus on brand/product integrated campaign, and 50% on traditional marketing support.✦ Project Highlights:1. Martell Distinction: “Savouring the Tastes with Unspoken Pleasures” pilot campaign | Guangdong Foshan | Jan. 20162. Martell Noblige: Dang Dai Ming Shi X Jason Wu… Show more Key Client: Pernod Ricard China - MartellResponsible for client and project management for the cognac brand Martell family and other red wine and whisky brands of Pernod Ricard China. With 50% of the focus on brand/product integrated campaign, and 50% on traditional marketing support.✦ Project Highlights:1. Martell Distinction: “Savouring the Tastes with Unspoken Pleasures” pilot campaign | Guangdong Foshan | Jan. 20162. Martell Noblige: Dang Dai Ming Shi X Jason Wu Limited Edition Launch Campaign | Shanghai | Nov. 2014 Show less

Shanghai

Key Clients: YUM! (Pizza Hut), Inoherb, and high-end real estate companies such as CR-Land, CapitaLand, and Oceanwide.- Developed and delivered ATL and BTL marketing materials, including visual identity (VI) and corporate identity (CI) guidelines, print advertisements, TV commercials, outdoor advertising, and in-store POSM.- Contributed to market research initiatives, supported brand positioning strategies, and participated in new business development.- Managed project… Show more Key Clients: YUM! (Pizza Hut), Inoherb, and high-end real estate companies such as CR-Land, CapitaLand, and Oceanwide.- Developed and delivered ATL and BTL marketing materials, including visual identity (VI) and corporate identity (CI) guidelines, print advertisements, TV commercials, outdoor advertising, and in-store POSM.- Contributed to market research initiatives, supported brand positioning strategies, and participated in new business development.- Managed project administration and finances, including budget control and contract management. Show less