Jing Wang Email and Phone Number

◎ Strategy and PlanningDevelop and implement ambitious, forward-thinking communications strategies that advance corporate strategic priorities.Brand strategy making:make the corporate brand strategy and annual communication strategy to enhance the brand image. And based on which implement the corresponding outdoor advertising.Brand planning: update the brand positioning and output Slogan, the company brand guideline, company brand video and brand story according to actual business changes.◎ Develop communication strategies to enhance brand imageMake the communication, planning and implementation of large-scale activities according to the business needs,to enhance brand awareness and trust.To reach target customers and provide sales support for business.◎ External communicationDevelop and maintain long-term media relationships, smooth communication with key media partners and influencers;Planning, negotiate 360 degree co-op projects with key partners coherent with annual strategy; Supervise press release, advertorial write up, distribution and follow up to ensure maximum exposure◎ Corporate CSR communication and operationIn charge of the planning and implementation for Hui’ai public welfare project;◎ Internal communication development of attractive content and activities, improve employee engagement and build confidence.

◎ Strategy and PlanningPropose and implement annual overall communication solutions according to the company's overall strategy ,business and internal research,which based on competitive product research and industry trends report) and demand Analyze;Lead product brand repositioning, discover brand stories and connotations, export company brand image videos, and update the brand guideline;◎ External communicationIn cooperation with Volvo Golf China Open (VCO) for the targeted of high-end private equity users, The activity greatly improved the brand awareness of high-end wealth and reached customer deals;Responsible for the construction and optimization of the company's basic information content database, and guide users' search behavior to increase the number of leads through including but not limited to SEM&SEO, so as to promote the formation of content and transaction closed loop;◎ Public relations system construction, media relations and crisis managementBuild public relations system,especially the financial media resource, formulate media cooperation strategies, complete public relations crisis management mechanism and journalist speech mechanism;Support the CEO exposure in public relations, leading several in-depth financial interviews with the CEO and the head of the business unit during my tenure.Communicate positive business information to the public;Monitor public opinion, and proactively deal with crises communication;◎ Team management and internal horizontal communicationAccurately manage the annual communication budget, successfully build a stable brand&public relations team from scratch;Work closely both with external media&suppliers, and with internal marketing,business and other teams to stay aligned with the company brand;

◎ Lead the business and consumer communications for wide range of brands in the ChinaStrengthen SONY's brand reputation in China, deliver SONY China's business strategy, and support the promotion of key businesses and core products. strengthen the confidence of SONY China business:◎ Provide exposure solution for internal clientsAs the window of corporate communications in Shanghai, responsible for providing exposure solutions for customer service and HR internal customer department:◎ Provide CSR communication for SONY (China)Delivery the corporate social responsibility philosophy of "for the Next Generation" by environmental strategy and educational public welfare programs.◎ Media relations and crisis communication: zero complaints exposed during my tenure.Media Strategy: Formulate the media and communication strategy according to the medium-term business goals and brand strategy of SONY (China),Also make Shanghai media strategy and budget combined with the regional business situation.Positive communication: Responsible for the exposure @Shanghai of the company's core information, organized several interviews with the national core financial media, and repeatedly delivered the marketing strategies of "ONE SONY" and "SONY Renaissance".Media resources maintenance: media maintenance and new media relationship development, established smooth relationship with core financial media in Shanghai;Crisis management: Rich experience in crisis control, successfully handling major consumer hotline complaints for many times;

◎ Media relations and crisis managementEstablish and maintain good relationship with the core national-wide media, and responsible for daily media crisis control.In charge of core group projects including two sessions (NPC &CPPCC) and 315, and identify person liable of all related business and projects. On the one hand providing Public opinionReference, on the other hand promoting self-inspection of business especially game.Build the public opinion monitoring system of SNDA,draft and revise nearly 10 documents related 《crisis management》and 《public opinion monitoring mechanism》.◎ Corporate CSR exposurePrepare employee development report quarterly and corporate social responsibility white paper annually, and spread through media.