Qinni Jiang Email & Phone Number

Los Angeles, California, United States

- Collected secondary data about female filmmakers and built a story-driven pitch deck for corporate funders- Brainstormed unique partnership ideas that guarantee brand alignment and mutual benefits- Searched behind-the-scenes talents in the industry on Instagram and organized profiles for future social media postings

Beijing, China

- Supported quantitative and qualitative research through various tasks spanning survey design, statistical significance testing, and writing focus group summaries- Used Excel and SPSS to gauge audiences’ awareness and preferences of upcoming new movies by processing 400+ survey data; visualized data in PowerPoint to obtain audience segmentation and identify essential elements for future word of mouth- Conducted desk research for literature IPs acquired by Tencent Pictures to analyze fans’ opinions on page-to-screen adaption- Scrutinized marketing strategies of the benchmarking films, integrated emerging trends & expert opinions on moviegoers to provide actionable recommendations to marketing team

Remote

- Searched and classified non-profit organizations for reference, developed research frameworks and plans. Proposed and practiced another research direction of public welfare products using product thinking and communicated with the team leader- Studied the operation methods of other non-profit organizations according to the needs of other departments; took the initiative to refine requirements and agree delivery time when conflicts emerged

Ann Arbor, Michigan, United States

- Developed the digital marketing campaign for each semester production and had achieved that tickets were sold out three days earlier than planned- Managed WeChat subscription account; adjusted post frequency and timing according to the background data, resulting in an increase of subscribers by 13%, an increase of average page view by 48% compared to last round’s operation- Created an Instagram account and personified operation manner, utilized platform features and functions to engage with group members and audiences, which helped expand the exposure of the theatre group- Reinvented early draft of the mascot as group image, inserting the new element into WeChat articles to make content more entertaining and refreshing

Shanghai, China

Master Of Science - Ms, Digital Social Media

Bachelor Of Arts - Ba, Economics

Business Administration, Management And Operations