Associate Account Director
CurrentLead and participate in tech and Internet companies’ commercialization projects.Craft proposal and pitch for new business opportunities. Provide with solid data-based market analysis and consumer insights.Team up with clients to offer business consulting advice, and foster strategic marketing solutions.Lead white papers writing and lauching for public communication.Support preparing keynotes for managerial level leaders, and internal learning and development project.Project Experience:- Kantar BrandZ x Ocean Engine of ByteDance project: Brand Power Measure Model Validation & InnovationI was responsible for post-validation interpretation and formulating consulting advice for go-to market implication. - TikTok for Business project: Strategy Game Overseas Marketing & GrowthI took charge in study framework setting, offering consulting advice to establish TikTok’s marketing solution bundle for strategy games going oversea.- WeChat Channels short video project: User Segmentation Study for Commercialization Lauched WeChat Channels' FIRST announcement of the platform’s commercial prospects and roadmap in public, also helped Kantar to establish long-term cooperation with Tencent.
