- Cultivated Local Partnerships: Developed and maintained strong relationships with local communities, including museums, NGOs, schools, and shopping centers, increasing community engagement through tailored initiatives such as discount e-coupons and free admission vouchers.- Enhanced Digital Presence: Managed daily social media content and executed comprehensive campaigns, including influencer collaborations and email marketing, significantly boosting audience engagement and brand visibility.- Executed Strategic PR Initiatives: Partnered with PR agencies to craft compelling event pitches and branding content, securing extensive media exposure and enhancing the festival’s public profile.- Managed Multichannel Advertising: Led paid advertising campaigns across OOH, magazines, websites, and social media platforms, optimizing reach and engagement.- Brand Development and Event Management: Played a crucial role in event planning and execution, ensuring seamless operations and impactful experiences. Designed and produced branded merchandise to strengthen market presence and uphold brand image.- Delivered Insightful Market Research: Prepared detailed presentations on market trends, competitor analysis, brand introductions, and project promotions, supporting strategic decisions and optimizing marketing efforts.

- Boost brand visibility and event engagement by designing and creating eye-catching promotional materials, resulting in increased attendance at company events- Lead a comprehensive venue rental project by incorporating market research, rental kit design, promotional ad creation, and execution of social media campaigns, driving $500,000 in rental income- Contribute to events, including the 2019 Chinese Sculpture Exhibition and the 2021 East to West Fashion Show, by coordinating logistics and promotional activities, raising community engagement - Established partnerships by executing events, such as the 2022 Paint&Sip with District Fry and the 2023 Lunar New Year Celebration with DAR Museum, enhancing loyalty among tens of thousands of patrons

- Contribute to revenue growth by tailoring marketing campaigns for high-value clients, including LVMH, Hermès, Chanel, Patek Philippe, and Mercedes-Benz, generating nearly $1.5 million in income- Surpassed volume, market share, and budget targets by developing and implementing innovative marketing activities and improving key performance metrics by an average of 8% - Strengthened online presence by managing digital marketing projects across platforms, such as mini-blog, readers club website, and WeChat, fostering a community with over half a million people

- Supported a successful anniversary celebration in line with brand standards by assisting the National Marketing Director in campaign formulation, enhancing brand image and customer engagement- Optimized campaign resources and upheld quality standards by ensuring successful campaign execution, effectively managing vendors, and millions of budget- Expanded mobile marketing knowledge and project management skills by participating in the AD anniversary app project, fostering personal and professional growth

- Executed promotional campaigns and events by managing planning, implementation, and supervision, successfully driving brand engagement among 20-30 clients- Optimized customer segmentation and personalized marketing efforts by overseeing the readers club database marketing, enhancing targeted marketing efficiency- Fostered customer engagement and brand loyalty by creating database-driven, personalized marketing campaigns, improving customer retention rates by 96%