Qixuan Ding Email & Phone Number

中国 浙江省 杭州

中国 广东 广州

广州

1.Concluded new content directions and creation mind-map for photoepilator products of Kitty Annie and got approval and conducted, based on analyzing competitors’ hot posts on social media, phone-interviews with customers and their comments on Tmall. 2.Innovated product-related videos on Douyin feeds and self-owned accounts, responsible for script-writing, shooting organization and editing supervision, and created hot videos of usmile electric toothbrushes, contributing over ¥0.2 million sales each. 3.Managed Douyin accounts and achieved over ¥1.2 million sales in one month through paid traffic, by testing videos and adjusting plans according to key data (CPC, ROI, audience profiles), ranking No.1 among Marketing Department. 4.Cooperated with MCN organizations, selected more than 100 KOCs and standardized content production by drawing up video creation guidelines including content structure, shooting elements and edition attentions, increasing pass rate by 50%.

广州

1.Managed Jollychic’s (a cross-broader e-commerce platform) account optimization, tested categories and adjusted campaign plans considering overseas ads-delivering guidelines and sales of commodities, with ROI increased by 2 from March to April. 2.Suggested optimization methods in daily consumption reports for other key accounts by supervising core indexes (spend, budget, CPI, ROI, etc.) and analyzing data fluctuation reasons on overseas campaign-delivering systems (Facebook, Google Ads, Snapchat, etc.).

广州

B.M. International Business & B.A. Business English, International Business & Business

Activities and Societies: Student Art Union- Internet media manager (2016-2017) SEIB Chinese Debating Team- teammate (2016-2018)Excellent.

Exchange Program, Business

Main Courses: Financial Accounting(A+), Business Statistics (A+), Consumer Behavior, Marketing Research