"Whether is a right or left brain issue, Q seems to always have done it before, and always architects something to make it better, every time and without fail. Q is a true professional and a pool of knowledge."Hello. My name is Q. Malandrino and I'm a Brand Strategy consultant with 40+ years of experience in serving clients globally and in every industry, with my own two firms and while at the top executive layer of the world's largest brand consulting firm. My expertise includes all aspects of Brand Strategy & Identity, with a unique ability in complex Brand Portfolio & Architecture. It's a complex Brand Consulting environment out there, with multiple corporate consultants (strategy, research, marketing, advertising, digital, etc.) with their own and often overlapping purviews and agendas which causes 'Brand' per se to get lost in their midst, losing its multiple functions:- as a glue between the various consultants' activities and outcomes; - as a channel through which business strategies and today's new shiny marketing objects are filtered;- as a tool (employing any one of Branding's seven primary components: Purpose, Promise, Architecture, Culture, Verbal & Visual Identity, Messaging) to help reach any defined goal, from differentiation and loyalty to competitive prowess and market penetration and more; and finally - if 'Brand' has simply become an outcome, craft and put in place ways to assess, measure, and manage it.