Matt Hardy's Location
Auckland, Auckland, New Zealand, New Zealand
Matt Hardy's Contact Details
Matt Hardy work email
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Matt Hardy personal email
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About Matt Hardy
Connector | Problem Solver | Storyteller | Hungry.That is the elevator pitch. Click 'See more' for the full version.Hi, I'm Matt!I am an award-winning full-stack marketing and communications professional with a diverse range of experience working with some of the most respected brands within their respective verticals. I'm passionate about cutting through the noise for organisations to deliver the right message, at the right time, on the right channel. My diverse experience ranges from working within exciting technology startups in growth mode who have collectively raised >$250m USD in venture capital (Re-Leased, Crimson Education, Youtap, Postr) to high growth companies like my former role at Voyager Internet (NZ's fastest-growing Overall Company and Technology Company 2014, as recognised by the Deloitte Fast50 2014). Previously, I have also operated effectively within global corporations to deliver messaging and marketing for distinct brands such as Stantec (publicly listed on the NYSE & TSX: STN) and the ICC Cricket World Cup 2015 (third highest viewed sporting event globally behind the Summer Olympics and the FIFA World Cup).Areas of expertise:Growth MarketingProduct MarketingDemand GenerationContent MarketingSales EnablementDigital Marketing & Advertising (Social, Direct, Google Ads) Strategic Communications and Community ManagementExtra for experts: What’s Forrest Gump’s password? 1forrest1 (if you made it this far, you earnt a lame joke)I like working with emerging and innovative companies that are solving hard problems. Shoot me an email at qmmhardy@gmail.com if you too enjoy a good pun and want to win hearts and minds online and in person.
Matt Hardy's Current Company Details
Matt Hardy Work Experience Details
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Head Of MarketingLandlord StudioAuckland, Nz
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Growth MentorGrowthmentor Nov 2024 - PresentRio Rancho, New Mexico, UsHelping ambitious founders, businesses, and growth professionals unlock their growth challenges and shoot for the moon! Specialising in:- Product Marketing- Demand Generation - Go to Marketing Strategy- Growth Marketing -
Director - Product Marketing And Marketing GrowthMacroactive May 2024 - PresentAuckland, Auckland, NzImpact More Lives - Owning your own platform is the secret to scaling your impact and growing your online coaching business (at scale), allowing you to spend more time creating content and inspiring people to begin their journeys.My role is to enable creators on our platform to scale their business. We do this by focussing on using AI and Automation to deliver compelling strategy, scalability, client service for our teams and customers. -
Founder - On Demand Marketing ImpactFrederick St Studios Sep 2019 - PresentProviding no BS marketing and communications services to growth-minded clients.- Go-to-market - Product Marketing - Demand Generation- Growth Marketing- Marketing strategy- Paid Acquisition- Conversion Rate OptimisationPast clients- Global fintech company disrupting digital payment and banking solutions- Global manufacturer delivering innovative future-proof machinery to market-leading customers- FMCG client transforming food and beverage sector -
Global Marketing ManagerTracplus Apr 2023 - Apr 2024Auckland, Akl, NzLed B2B Marketing globally for TracPlus, reporting into the CRO I was accountable for:Developing and executing a comprehensive marketing strategy inline with FY24 budgetManage advertising, PR, campaigns, trade shows, and event planning.Oversee demand generation and content creation. Collaborate with Product and Development to produce product marketing for new releasesProduce and oversee the creation of sales enablement tools for global sales team. -
Marketing Manager - Asia Pacific And North America WestRe-Leased Jan 2022 - Mar 2023Auckland, Nz -
Apac Regional Marketing ManagerRe-Leased Apr 2021 - Jan 2023Auckland, NzAbout Re-Leased: Venture-backed B2B saas platform for commercial property management, founded in New Zealand, now with global offices in Australia, the UK, and the USA.Key accountabilities and results to date:– Delivered regional sales enablement and demand generation programme, involving the design and implementation of new sales metrics, sales collateral, sales scripts, customer insights, target personas and product messaging, as well as business-wide buy-in, to improve sales performance, resulting in significant lift pipeline ARR to record levels for the company. – Secured key strategic partnerships with the 2 largest property associations in Australia resulting in product exclusivity, award naming rights, and nationwide series of events.– Delivered key marketing projects including demand gen playbook for the APAC region, contributed to the development and delivery of automated lead scoring, project management and delivery of always-on Google PPC and Paid Social campaigns.– Full ownership and management of Asia Pacific regional budget, regional agency relationships, andmarketing partnerships.
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Customer Growth HackerSky New Zealand Mar 2020 - Sep 2020Auckland, New Zealand, NzAbout Sky NZ: Sky is the largest pay-tv operator in NZ, publicly listed on the NZX withapprox ~1m paying subscribers across their digital and satellite product offerings. In my role as a Growth Hacker I:– Delivered full customer lifecycle audit and analysis for their streaming products identifying key gaps in the journey conversions and re-subscriptions.– Developed customer acquisition loop for Sky's paid and organic channels. This involved development of customer personas, cross-functional stakeholder engagement, and asset development (video, graphic, ATL campaigns) -
Head Of CommunicationsYoutap Ltd 2018 - Mar 2020Auckland, Auk, NzAbout Youtap: NZ-founded global fintech company providing white labeled mobile Banking as a Service (BaaS) focusing primarily on emerging markets across South East Asia and Sub-Saharan Africa.Key Objectives and Results:– Increased brand awareness in key markets through structured SEO, content and social media strategy development and execution resulting in 300% Organic Traffic to key web pages YoY growth. Combination of blog development, link building, online community development– Lead and delivered GTM launches for their 3 cornerstone products, Youtap Digital Banking, Youtap Digital Wallet and Payment Aggregation and Processing. All GTMs included sales scripts, media relations, target persona development, business case development, product messaging, and sales enablement materials.– Delivered channel partners and key accounts enablement tools, training and GTM support for field offices. -
Communications ManagerYoutap Ltd Sep 2017 - 2018Auckland, Auk, NzMy role is to tell the story of Youtap across a variety of channels and regions to ensure our audiences both internally and externally are kept up to date.Youtap is a fintech company making payments easy for the next two billion people. We are a global provider of contactless mobile payments and mobile financial services software empowering banks, financial institutions and consumers to transform how they interact with financial services in emerging markets.
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Online Community ManagerCrimson Education Jun 2017 - Sep 2017Auckland, NzAbout Crimson: Venture-back tech edu-tech start up, focusing on college admissions andonline education.Working as the glue between the Development and Marketing teams, my role revolved around driving initial traction and engagement on the "Ask Crimson" platform. – GTM of the Ask Crimson product. Lead validation, initial development of the platform working as the project lead across development, marketing and operations.– Developed and delivered omnichannel growth marketing playbook working resulting in agile end-to-end acquisition sprint framework consisting of weekly reporting, a/b testing, alongside iterative spend and conversion rate optimisation (CRO). -
Asia Pacific Communications ManagerStantec Nov 2014 - Jun 2017Edmonton, Alberta, CaStantec, a global engineering and consulting firm, trades on the TSX and the NYSE under the symbol STN. Working in partnership with local and central government, large-scale utilities, and enterprise clients Stantec delivers award winning projects that positively affect the communities in which they operate. The scope of my role included:– end to end ownership of the Communications and Marketing for the APAC region including ownership of Company Intranet, production and distribution of Asia Pacific company-wide newsletter, project management of delivery of new updated Asia Pacific/ Global web pages, Global Social Media (FB, LinkedIn, Instagram)– Advisory for Global and Regional Senior Leadership teams on crisis, external and internal communications.– Crafting and ownership of successful major award submission strategy and playbook resulting in 25+ Award submissions with a win rate of 25%– Owned delivery of the APAC change management communications plan and subsequent re-branding project and post-acquisition transition. -
Digital Marketing And Community SpecialistPostr Oct 2014 - Jun 2015Postr is a white-label lock screen platform app that brings rewarding content to users. We work with major MNOs and reward users in free mobile data or other rewards for hosting personalised ads and content on their lock screen.As one of the first employees on board at Postr my role was primarily helping with the creation, implementation and measurement of the of the initial social media, marketing and community management strategies.
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Marketing, Social Media, And Product Development ManagerVoyager Internet Ltd Oct 2013 - Oct 2014Auckland, NzVoyager is a full service B2B focused telecommunications company in New Zealand. It is also the fastest growing telecommunications company in New Zealand. Voyager has acquired a number of companies since beginning operation in 2010 including: Net24, 1stDomains, RegisterDirect, ExpiredDomains, AffordableDomains, IVP, and DigitalGenus. Voyager now registers over 20% of all the domain names in NZ (100,000+), has over 30,000 business customers.During my tenure at Voyager we enjoyed exponential growth due to the launch of key products and the successful launch of our channel marketing strategy. This was reflected in our winning of the Deloitte Fast50 Supreme and Fastest growing Technology Company awards with 1391.43% growth on the year, making Voyager officially NZ's fastest growing company in any sector.Key responsibilities reporting directly to CEO:Preparation and publication of all external and internal communications, including: Media releases, crisis comms, customer communications etc. Working with Technical, Sales and the CEO on an ongoing basis for product development and life-cycles – push product development and customer focusBe involved in product development, pricing, competitor analysis, white paper development, competitor research etc. Merging 10 different retail brands into one “Voyager” brand, with a total of over 35,000 business customers.Below the Line Campaign delivery and preperation (SEO, AdWords, Direct, Email.... etc. ) -
Project Coordinator - DigitalCricket World Cup Jul 2013 - Sep 2013The ICC Cricket World Cup is the 3rd most viewed sporting event in the world behind the Olympics and the FIFA World Cup. I worked short-term alongside the Communications Manager on the launch, administration and construction of the digital components of the organisation. Among other things my chief responsibilities were: - Large scale community management (FB Page has 2.5m 'likes' alone)- Project managed the construction of multiple digital assets including (all social media channels, the official ICC Cricket World Cup 2015 website) with an emphasis on UX.- Assist in the delivery of the simultaneous Official Launch events held in both Melbourne and Wellington with numerous stakeholders and sponsors in attendance and TV audience of tens of millions globally- Production of content: copy for the website, creative and copy for social
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International Marketing And Communications CoordinatorGvn Foundation Jan 2013 - Jun 2013The GVN Foundation is an NGO with United Nations Special Consultative Status with main offices in Wellington NZ, and New York USA. My chief responsibilities at the GVN Foundation were the creation and implementation of the international and domestic marketing, communications, and social media campaigns for the GVN Foundation's biggest annual fundraiser the Eat So they Can campaign for 2013.We were able to raise over $100,000 US in under 4 months on little to no budget and scale up page 'likes' for the Global Volunteer Network FB page from 15k to 80k using digital marketing techniques such as:SEO/SEMA/B TestingSocial Media Advertising/Marketing
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Warehouse ManagerWholesale Solutions Sep 2010 - Jun 2013
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Head Copy WriterUnspoken Clothing Mar 2012 - Feb 2013Unspoken Clothing is a New Zealand urban street wear brand established in 2012. Iworked as their Head Copy Writer working with the Creative Director to help conveytheir vision of contemporary street wear. This included the creation of their missionstatement and other textual components of the brand like their Facebook fan page.
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Copywriting InternClemenger Bbdo Dec 2009 - Feb 2010Australia, AuBrief summer long internship learning how to copy-write with the head and the heart from New Zealand's preeminent advertising agency.
Matt Hardy Skills
Social Media
Social Media Marketing
Strategy
Strategic Communications
Marketing Communications
Brand Development
Marketing Strategy
Communication Skills
Copywriting
Marketing
Management
Digital Marketing
Project Management
Seo
Business Development
Advertising
Online Marketing
Communication
Business Strategy
Branding And Identity
Customer Experience
Internal Communications
Product Development
Digital Strategy
Google Analytics
Google Adwords
Email Marketing
Integrated Marketing
Public Relations
Start Ups
Online Advertising
Digital Media
User Experience
Strategic Planning
Writing
Leadership
Research
Matt Hardy Education Details
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Victoria University Of WellingtonAnd Social Policy -
Hamilton Boys' High School
Frequently Asked Questions about Matt Hardy
What company does Matt Hardy work for?
Matt Hardy works for Landlord Studio
What is Matt Hardy's role at the current company?
Matt Hardy's current role is Head of Marketing.
What is Matt Hardy's email address?
Matt Hardy's email address is ma****@****bal.com
What schools did Matt Hardy attend?
Matt Hardy attended Victoria University Of Wellington, Hamilton Boys' High School.
What are some of Matt Hardy's interests?
Matt Hardy has interest in Start Ups, Politics, Technology, Poverty Alleviation, Sports, Media.
What skills is Matt Hardy known for?
Matt Hardy has skills like Social Media, Social Media Marketing, Strategy, Strategic Communications, Marketing Communications, Brand Development, Marketing Strategy, Communication Skills, Copywriting, Marketing, Management, Digital Marketing.
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