Achievements:· Developed new business relationships and regular exchanges on the selection of “supply chain globalization strategies” with 15 plus international aviation clusters.· Led 5 plus aviation market reports by primary and secondary research, providing up-to-date aviation market trends between China and overseas.· Built and developed the IASC WeChat video channel 微信视频号 “IASC航空产业链” a top-notch aviation-mfg-focused channel, reaching over 10,000 aviation professional subscribers in three months and average 20K-30K views per day.· Took a critical role in planning, coordinating and execution of the CIIE’s the 3rd IASC Leadership Summit. · Drafted and finalized Summit agenda, Panel III “Local Suppliers” discussion guide, post-Summit brochure with IASC 2021 Vision, etc. · Hosted 10 plus official group TV interviews at the Summit to executives from 7 aviation industry leaders; · Promoted to and successfully invited Embassy officials over 20 countries and head reporters from mainstream and professional media.· Successfully developed, pitched, and executed Hangzhou FY aviation marketing campaign, incl. customized strategic report and 2 virtual supplier consulting events (U.S. & 7 countries of Euro), executive luncheon, etc. Duties：· Develop and maintain the relationships with China’s regional governments, overseas aviation clusters and key advisors from procurement dept. of airlines, aircraft & engine OEMs, top-tier suppliers, SME suppliers and China’s potential suppliers.· Responsible for IASC’s official marketing/PR platforms, primarily on LinkedIn and WeChat video channel视频号. · As the anchor and producer, run and responsible for the IASC video channel by all processes, providing various professional insights - financial reports, supply chain trends, industry intelligence, corporate branding etc. · Produced “China Aviation Cluster Partnership Journal” series on IASC LinkedIn account, mapping out Chinese aviation clusters.

-Conducted consumer recycling behaviour research and provided sustainable packaging material recommendations to the client.

Achievements:-Restructure the company business model and built up a new value chain based on the flow of creative contents.-Created and improved a methodology of incubating social media influencers in scale, making the company itself a top 10 in the domain of PGC (Professionally generated Content) Multi-Channel Network (MCN) nationwide.-Successfully incubated 8 KOL (key opinion leaders), each of whom has 1.5-2 million followers on social media platform with a revenue of $70,000 per month.-As an option holder with 7% shares, took a lead role in the Series A round of venture funding and received more than 15 term sheets, established partnership with industry-leading companies incl. Yixia Technology (a mobile entertainment provider, renowned for “weibo”) and Renren Game, boosted company value more than twice.-Forged strategic cooperation with primary digital media platforms in china, incl. Weibo, Alibaba, Bilibili, Acfun, Tudo, Youku, Meipai, Miaopai, Toutiao.-Built partnerships with big brands, such as Dior, Shu Uemura, Yunnan Baiyao, Intime Retail.Duties:-Supervised 10 PD (producer/director) and 48 influencers in Asia to produce and operate creative outputs on social platforms.-Lead weekly meetings with departments (agency, marketing and promotion) on brand promotions and product placements.-Provided key opinions to CEO in the discussion of company’s strategies towards business plan, financing.

-Produced nationwide TV program The High Life Season III.-Standardized and led all production processes, including client and sponsorship meeting, filming rundown, role setting, filming crew arrangement, storyboard, hosts’ scripts, clothing, post-production, online media promotion.-Produced promotional video for Bund Classic Shanghai, featuring authorities of Pebble Beach Concoursd’ Elegance, Rolls-Royce, Bentley, Ferrari, Maserati, Porsche, Lincoln, Benz, Richemont.-Collaborated with the Secretary of the Governor General of Canada by producing a 30-minute documentary- First Nations, depicting 7-years-crossing collaborations between two minorities after the Sichuan earthquake.-Produced 14 promotional videos for Nike Li Na Building, Ralph Lauren Designer Show, Ontario Premier's China Trade Mission, Knorr-Bremse, U of Toronto, Me To We, Parkway Hospitals Singapore, Short Wave, etc.,-Co-worked with Hollywood crew to produce live Shanghai Vancouver Film School opening ceremony with red carpet.

-Produced “Reasons to Stay” film for Hangzhou Government with a record of 4,550,000 clicks on video platforms.-Pitched years-long promotional campaigns for China’s top online games, incl. selecting combinations of celebrity spokesmen, sorting 8 showgirls out of 1,500, planning PR events, and brought millions of profits.-Led “Rejuvenating Blackberry” social media campaign—“Top 10 Weibo Searches” with 45,000+ clicks.-Led 3 copywriters to develop extensive mind map for leading TV show “Chinese Idol” social media campaign.