• Acting as GM of the accounting channel, representing 30% of BILL’s total business; grew accounting channel ARR by 25%, outpacing company growth by 3X• Defined customer segmentation, buyer persona, and messaging framework• Revamped pitch deck and customer onboarding experience• Led pricing and packaging strategy and execution• Launched product features that generated step change to X-Sell and platform selling• Influenced product roadmap and lead short/long term business strategy development• Cross-functional leadership across Product, Growth Marketing, and Sales• Coached and managed a PMM team

• Grew ARR of 4 core products, representing 50% of Plaid’s total business, by developing GTMstrategies and driving product roadmap; launched organic and paid campaigns and revamped sales enablements to drive top-of-the-funnel and funnel conversion • Increased “Investments” product ARR by over 170% by influencing product roadmap, identifying customer segmentation, improving retention and enhancing customer support, and launching campaigns across SEM and paid social• Grew ARR of “Auth”, “Balance”, and "Identity” products by 20% and increased product adoption by creating strong value-based messaging, launching new features, owning Sales training and customer webinars • Improved conversion metrics for every stage of the funnel

• Launched 3 products in 18 months and grew venture YOY revenue by over 400% through developing a comprehensive GTM strategy and executing an integrated marketing plan that drove product awareness and pipeline• Accelerated business performance by developing differentiated product positioning, value proposition, and messaging based on deep understanding of the industry and competitive landscape• Developed market segmentation and tailored marketing approach for each segment. Crafted customized messaging for each buyer persona to support Sales• Improved product-market-fit by collaborating with Product Mangers to refine product features, pricing strategy, and bundled offerings • Established a sales enablement library, including pitch decks, collateral, fact sheets, FAQs and videos

• Developed long-term growth strategy for Sutter Health’s largest service line, Primary Care, by building product roadmap, developing positioning through qual and quant consumer research, and implementing patient acquisition and retention strategies• Re-launched Sutter Health’s “Video Visits” web/mobile application by collaborating on UI/UX design with Product team, developing digital campaign strategy, and planning A/B testing to optimize creatives and messaging• Led strategic planning and creative execution of new marketing campaign by briefing creative and media agencies, collaborating with internal cross functional teams, and turning consumer insights into actionable creative feedback to optimize campaign results

• Successfully launched Irresistibles® cat treats with year one sales of $30M and brought in 8% new category consumers, significantly outperformed competitions in trial and repeat rates• Led national campaign development for Irresistibles® launch by briefing creative and media agencies, turning consumer research insights into actionable creative feedback, and overseeing campaign asset production across TV, digital, social, PR and promotions• Developed a compelling B2B selling story for Irresistibles® launch resulting in overachieving distribution targets by 31% across all retail channels

• Launched “It’s Meow Time” campaign across digital, social, PR and search, generating over 7 million views and improved digital marketing ROI by 38%• Launched new Meow Mix Dry packaging including nutritional claims research, communication hierarchy update and packaging redesign, and further improved brand loyalty

• Led “Klondike Celebrity Challenge” campaign resulting in a 126% increase in Twitter fans, a 16% increase in Facebook fans, and a re-energized “What would you do for a Klondike bar” creative platform• Developed channel and customer specific product offerings resulting in $600K incremental sales in2013 and projected $1M incremental sales and 14% margin improvement in 2014

• Led $165M global growth by simultaneous launching Dove’s Go Fresh and Purely Pampering bars across NA, EU & LATAM• Executed global Dove Bar packaging redesign with projected $65M sales in year one while continuing to build brand equity

Responsible for launching new products by developing innovation strategy, launch cadence, design and fragrance concepts; and managing cost, margin and launch timelines

Coded the company's first BI product and supported sales and training